Your Digital Footprint - Are You Being Brandwashed?

Martin Lindstrom is the author of Brandwashed, his book is about helping consumers understand how companies are gathering data about their their online activity. This somewhat narrow definition of a consumer Digital Footprint is a way to understand how Brands are gathering what consumers are looking (data) at and working out how to direct individual offers (personalisation) to people based on their digital footprint (preferences) – my definition of a digital footprint is a lot wider