Showing posts from February, 2010

Future dating - part 2

where will digital footprints end….

Future dating

The Future of Digital reputation…..

Drive in this morning listing to Harvard Business IdeaCast 180: Better Decisions Through Analytics

I love these podcasts as they always make me think. My reflection on listing to Tom is one that says if we reduce everything to data and analytics - where is the gut feel, where is the innovation, where is entrepreneurship. Data drives out risk. Risk builds business and destroys them. When I think about My Digital Footprint - this becomes an interesting paradigm. I spend my time looking at the value of the data that comes from you and I and how it relates. I spend time in the book on adding colour from your social graph to remove the focus and impersonal world of only telling you what you tell me - but where is the risk? Worth 10 minutes Featured Guest: Tom Davenport, Babson College professor and coauthor of "Analytics at Work: Smarter Decisions, Better Results." Copyright 2010 Harvard Business School Publishing I love these podcasts as they always make me think. My reflection on listing to Tom is one that says if we reduce everything to data and


Footprinting as a term, I did not know of until yesterday. However it does what it says on the tin; depending on your preference. In a computing world it is used in reference to deep stuff such as DNS and other IP data from the ‘system’ Outside of the tech world footprinting is an audit that provides an assessment of substances, so a footprint could show the carbon emissions that a mobile phone manufacturer is responsible for in a 6-month period across its total organisation, or the carbon impact from the manufacture of a single handset. More and image from Why is this interesting to My Digital Footprint – more data. As I expand the data input model from just your digital data, footprinting (outside tech) could give you more information on the consequences of what you have done – that does become interesting.

What is the difference between voice, data and Google Buzz ?

This post is more about a question that I am struggling with than insight, the rhetorical question is “can you hear me thinking/”. Ignoring the obvious difference and the all TCP/IP arguments, yes voice can be VoIP and data is clicks are IP packages, I am interested in why our response to voice recording (the recording and interpretation of what you said) differently to data gathering from location, attention, clicks, content creation etc) It seams that we generally accept that our digital footprints will be recorded (collected and stored), this data will be analysed and value will be created from new service discovery or improvements to existing services. We give up the rights to our click data, our blog post creations and facebook entries in exchange for free services (in general) There appear to be 3 types (broadly) of data that can be gathered or harvested from your conversations (voice) ·          “Meaning” what is the meaning of the words spoken.  Hearing the whole conversation a coverage of My Digital Footprint

In the entrepreneur section of the FT (weekend 6th March) columnist Mike Southern covered My Digital FootPrint. The article focused on the key issues relating to who you are doing activities with as a route to the unique value from the analysis of your data.  The example used is once you have purchased a car, you will not buy another one for some time, but who influenced the purchase and who will you influence.  This social media connection is a multiplier in terms of value. The full article is here

Telecom.TV interview

TelecomTV | Video | Beyond Customer Loyalty Tony Fish, Founder and CEO of AMF Ventures and author of Digital Footprint, tells Guy Daniels that when it comes to your online behaviour data (your clickstream and the data you leave behind you), the interest is not in what you've already done online, but in who you might influence to do the same thing. That's valuable he says. What we need are ways to use it that create value for the customer. Tags: clickstream   personal data   Google   digital footprint   customer behaviour