My Digital FootPrint

London , November 2007 ViewPoint This Viewpoint explains the power of 2.0 (two dot zero) ideals, why 'Mobile Web 2.0' centres on the unique value created by "mobile metadata" and why AMF Ventures believes that Eric Schmidt, the CEO of Google, understands that the ownership of mobile metadata will create more shareholder value than search! Every CxO seeking to deliver any aspect of a convergent solution should read and debate this viewpoint as it impacts: mobile operators, handset manufactures, equipment supplies, platform supplier, application developers, middleware, venture capital, advertisers, consumer brands, media companies and agencies; the digital players. Introduction Web 2.0 talks of “harnessing collective intelligence”. This viewpoint presents the idea of extending this concept to the realm of mobile Digital Footprints and explores where shareholder value will be created. At the forefront of “harnessing collective intelligence” is the mobile device, a

“How data analytics help to monetise the user base in telecoms, social networks media and advertising in a converged ecosystem” Ajit Jaokar, Brian Jacobs, Alan Moore and Jouko Ahvenainen http://socialmediamarketing.futuretext.com/ Before you read my review of this book, you need to know that I am not entirely without bias. I am the co-author with Ajit for “mobile web 2.0” and Open Gardens”.  I know Alan Moore and we have spend time working up ideas.  I know Jouko Ahvenainen from xtract and I am a major supporter of his company.  I don’t know Brian. I am about to publish “My Digital Footprint” http://www.mydigitalfootprint.com which has a high degree of correlation to many of the topics cover in this book, so I am very sympathetic to the focus and emphasis. This is an airplane book, easy to read and you can get through it in a round trip to Barcelona.   It is not a detailed read as it is about setting up a framework and moves the discussion forward. The books takes time to se

“How data analytics help to monetise the user base in telecoms, social networks media and advertising in a converged ecosystem” Ajit Jaokar, Brian Jacobs, Alan Moore and Jouko Ahvenainen http://socialmediamarketing.futuretext.com/ Before you read my review of this book, you need to know that I am not entirely without bias. I am the co-author with Ajit for “mobile web 2.0” and Open Gardens”.  I know Alan Moore and we have spend time working up ideas.  I know Jouko Ahvenainen from xtract and I am a major supporter of his company.  I don’t know Brian. I am about to publish “My Digital Footprint” http://www.mydigitalfootprint.com which has a high degree of correlation to many of the topics cover in this book, so I am very sympathetic to the focus and emphasis. This is an airplane book, easy to read and you can get through it in a round trip to Barcelona.   It is not a detailed read as it is about setting up a framework and moves the discussion forward. The books takes time to se

Migrating some original work from May 2007 Why does “Eric Schmitt” the CEO of Google say that “mobile, mobile, mobile” is the next opportunity. My viewpoint is that the ownership of mobile originated data is the opportunity. Within my understanding; 2.0 as a movement is about the network effect, collective intelligence, wisdom of crowds, tribes, clans, clubs and all other manner of long tail matters. Web 2.0 is the passing phase from1.0; which centred on cost reduction and brand values. Moving from 1.0 to 2.0 is the same as moving from separation, isolation and solitude to relationship, engagement and conversation. Consumerism 2.0 will be built on mobility and trust. Eric Schmitt, the CEO of Google, said “mobile, mobile, mobile” as the next opportunity at the O’Reilly Web2Expo in San Francisco last month, where I was speaking on Mobile Web 2.0. I fully agrees that the mobile platform provides an opportunity that can advance faster and further than any other platform; such as the We

Review by Tony Fish, 2008 The Future of the Internet – And How to Stop It by Jonathan Zittrain, cyberlaw Professor at Oxford is a difficult book to read and not for the faith hearted, on the same lines as ‘The wealth of Networks’ by Yochai Benkler. Personally, a very well written book and as with other books written by top rating academics, every sentence is well balanced and has a thought linked to it.  This is no speed read. However, overall the book left me rather numb, as it is a heavy read, and there is not one single impression you walk away with.  The best one liner summary I can give is “leave the internet alone and it will continue to develop faster than those trying to stop it.” Zittrain develops an argument to protect the “generativity” of the Internet but warns of its own powers and the anxieties of regulators to step in, believing they have seen it all before. The book has three parts. The first part is a historically-motivated discussion of generativity. The second p

Review by Tony Fish, 2008 The Future of the Internet – And How to Stop It by Jonathan Zittrain, cyberlaw Professor at Oxford is a difficult book to read and not for the faith hearted, on the same lines as ‘The wealth of Networks’ by Yochai Benkler. Personally, a very well written book and as with other books written by top rating academics, every sentence is well balanced and has a thought linked to it.  This is no speed read. However, overall the book left me rather numb, as it is a heavy read, and there is not one single impression you walk away with.  The best one liner summary I can give is “leave the internet alone and it will continue to develop faster than those trying to stop it.” Zittrain develops an argument to protect the “generativity” of the Internet but warns of its own powers and the anxieties of regulators to step in, believing they have seen it all before. The book has three parts. The first part is a historically-motivated discussion of generativity. The second p

Review by Tony Fish, 2008 The Future of the Internet – And How to Stop It by Jonathan Zittrain, cyberlaw Professor at Oxford is a difficult book to read and not for the faith hearted, on the same lines as ‘The wealth of Networks’ by Yochai Benkler. Personally, a very well written book and as with other books written by top rating academics, every sentence is well balanced and has a thought linked to it.  This is no speed read. However, overall the book left me rather numb, as it is a heavy read, and there is not one single impression you walk away with.  The best one liner summary I can give is “leave the internet alone and it will continue to develop faster than those trying to stop it.” Zittrain develops an argument to protect the “generativity” of the Internet but warns of its own powers and the anxieties of regulators to step in, believing they have seen it all before. The book has three parts. The first part is a historically-motivated discussion of generativity. The second p