My Digital FootPrint

I am just unaware of how consent has become either of these two options?   Which director at either of these businesses has (any) viability of what their companies have done.  I have explored here why optin/ optout needs to come back to the board and these both show great reasons why? How is liking something informed consent ? @sportaustralia How is no option - apart from agree - consent ? @ITV and when I follow the links what do I get - a right old mess.  Change the settings that then gets ignored when I come back to agree, I get the default everything and far far more than you get a better experience - surveillance and tracking goodies. If this not mis-leading I have no idea what qualifies for mis-leading. 

“The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power” So I took this one for the team, and read every single page of the near 700 pages.  It is a slog, even for me as a massive advocate of privacy, PII, identity, security, trust and data.  Massive respect to S hoshana Zuboff for 15 years of thinking, research, dedication and writing on and to the topic. This is half of a life's dedication.  Yes I wrote and published " My Digital Footprint - where your privacy is someone else's business model "  10 years ago and whilst we now have lots of proof now, the theory has not moved on.  There is a lot written on this book already. If you want a summary of Shoshana work these are some of these better write ups. WIRED , FT ,  ZDNET ,  The Guardian ,  Harvard , Linux Journal , The Verge , Philosophical .  For those who want a few videos try these TWIT , Democracy Now My thinking I am critical of this book , and can only as

Thesis : Disrupting the privacy policy to make it do what it says on the tin. we need to shift from the ‘privacy policies’ of companies, which springs from data protection laws, to enabling citizens to gain visibility of what they are signing up to, in regards to their data, and provide ‘privacy’ of individuals, as contemplated by human rights laws . Context Privacy pertains to the person; “privacy” is the state of being free from public attention and unwanted intrusion; Data is not privacy, but data from or about the person can be private or not private depending on how it’s used, who is using it, and who has control of it; In the digital world a person’s privacy policy is like the clothing that one puts on to signal what data they consider private, and what is not private; The view is that companies who respect their customers privacy will be able to build relationships and trust over time - which will create growth, sustainability and deference How: policies that