After you have trodden this path come the analysts and the anthropologists -
Extract from “My Digital Footprint”, this is from the Chapter 5 As we have discussed so far, we all create digital footprints as we engage with digital platforms. Platforms like mobile devices will create a larger share of that footprint. Digital footprints will be cross-platform and will be ‘mashed up’ across platforms (for the lack of a better word). We have extended the idea of ‘digital footprints’ to MY DIGITAL FOOTPRINTS ’. The concept of MY DIGITAL FOOTPRINT is therefore complex, but this book suggests it is a system and process for the ‘collection, store, analysis and value created from digital data from mobile, web and TV’. Storage and analysis of digital footprints raises some important questions. Who analyses the digital footprint? Who stores it? What value is derived from the process and for whom? Humans have always left traces of their activity. The oldest human footprints found date back to about 3.6 million years ago at Laetoli, Tanzania [i] . The ancient hu