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The value of NOW - is "now data" more valuable than #digitalfootprint behavioural analysis

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Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.

The value of NOW - is "now data" more valuable than #digitalfootprint behavioural analysis

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Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.

The value of NOW - is "now data" more valuable than #digitalfootprint behavioural analysis

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Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.

Digital Identity - war of words continues #mdfp

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Last night I spoke at mashup’s event on Digital Identity: the value of digital you with Nicky Hickman, Robin Wilton, Alan Moore and David Rennie My views from the session are that Digital Identity is still at the early stages of debate and discussion even though there is an increasing number of experts who deeply understand the issues, the overriding focus is still an argument about what “words” mean – the image gives some of the words that went round. Digital Identity is a complex issue crossing many boundaries and professional disciplines. We tend to have many persona, we are no longer owned by a Brand, we know many people with whom we have a different relationship with and know to different degrees and understanding, we don’t tend to reveal all to everyone, you cannot own your data, people are lazy and don’t do things even though they could, value depends on who the giver and receiver is. Identity is a negotiation and in reality we are the product that is traded. Two good quo