My Digital FootPrint

The video is not new and neither is the thinking. The Verge did a write up on this and an update - worth reading.  The general response was always about the creepy line - however now seeing clearly that the issue is about where the data is.  What I mean by this is that the data is in Google Silo and Google's view is not to find the data from other sources - but to find a way to get the data itself, making a bigger silo. My problem with this is that this very model of one big silo is the one model that will get broken first. As trust is the issue in the big silo model, why does trust become the game changer.... that idea is explored  here 

We know and love the original thinking from Clayton Christensen - however is this model about itself to be disrupted?   https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma Investing today into an early stage high growth business is largely predicated on the target having a product or service that collects and stores data. They have a proposition the market wants and enabling the business to collect unique data is critical to funding (growth and defence) and  there is a foreseeable route to exit. As a business you combine your data set with anything else you can buy, enabling you as a business to refine your proposition, grow customers, improve satisfaction, increase engagement, uplift revenue and create more value by having better data and analysis.  It is virtuous circle based on collecting, storing, analysing and using data. Essentially we are still very early in this thinking and investment cycle.  The majority of early stage venture money is following this proces

Along with privacy and identity, trust is probably one of the most contentious and debated words especially in relation to data and the digital economy.  The purpose of this thought piece is to present a concept; which presents itself when the user has access to their own data. An assumption, ahead of thinking about trust propositions, relates to data portability/ mobility.  The concept behind data portability as part of a regulatory frameworks such as GDPR and PSD2, relates to the user being given the right to ask for their data back from the company that has collected it.  As an idea it is seen as controversial as data control/ ownership is seen by brands as a key strategic requirement to remain relevant, to offer personalisation and keep control of the customer. This concept argues ( in alignment with WEF report ) that giving the data back to consumers actually creates a far bigger opportunity for growth, competition, market entry, openness and enables brands to differentiate mo