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Why is innovation perceived as so much easier in startups?

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Are KPI’s innovations nemesis? Apple’s underlying philosophy is about “ better .” It is likely that if Apple’s executives were leading the response to COVID19, they would not be planning for a “Return to Normal” or creating a “New Normal,” they would be focussed on how to make what we have better! The demands of complex judgment, coupled with changing requirements in a volatile environment, determine that stability is prioritised over change, as risk is already difficult enough to explain and manage.  Outstanding leadership in 2020 is to focus on making one thing better; it must make a difference whilst adjusting other concerns for better outcomes.  Therefore, what is the one stand out priority that demands attention and focus that delivers “ better ?” Throughout lockdown, I have remained focused on how to provide data that has provenance and lineage to the Board, the aim to improve decisions and get to better outcomes.  Central to the thinking was a linkage between measurement, perfo

Is KPI's innovations nemesis?

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Why is innovation perceived as so much easier in startup-land?   The focus of this article is on the application of # data for # growth through # innovation . The insights are independent of company structure or leadership. The prime recommendations are:  One. Discover and break the right number of critical links between outcomes and rewards/ incentives. Two. Find and modify reinforcement linkages between outcomes and culture so that all questions can be rewarded + + + + + +  Figure 1 details the blocks that are used in the diagrams which will describe the systems of innovation. The blue circle is choice or a decision-making block; the grey squares are where people are involved in the system, and the oval shape is the beginning or end of a process. Figure 1: explaining the blocks Figure 2 presents a generic & simplified innovation process in startup-land. The purpose is not to explain all innovation in all startups, but to identify critical differences to the corporate world and