The First Droppers - when the trend has passed.


“Say so long to the Early Adopter. Today, the most influential guy in the room is the tastemaker who senses when a trend's 15 minutes are up.” Introducing the idea of the First Dropper from Details. Also check out Hopkinson report from Wired – audio version of the same article. Here are Jims views….

Early adopter or safe to stay

Here are the items it’s still safe to jump on
- iPad, Kindle, and other eReaders
- Tumblr
- Twitter
- Facebook

Gone or ready to be dropped
- iPhone (see the great article by Wired Gadget Lab editor Dylan Tweney, talking about how he’d love a feature phone tethered with an iPad)
- Cable TV
- Foursquare

Why so interesting to Digital Footprint theory

Target early adopters with good reason.  Understanding first droppers are you at “crossing the chasm”

Who will know/ understand about First droppers as this is valuable information ……. In the right hands.  I expect the ISP’s and access providers will be high on the list.