The First Droppers - when the trend has passed.
“Say so long to the Early Adopter. Today, the most influential guy in the room is the tastemaker who senses when a trend's 15 minutes are up.” Introducing the idea of the First Dropper from Details. Also check out Hopkinson report from Wired – audio version of the same article. Here are Jims views….
Early adopter or safe to stay
Here are the items it’s still safe to jump on
- iPad, Kindle, and other eReaders
Gone or ready to be dropped
- iPhone (see the great article by Wired Gadget Lab editor Dylan Tweney, talking about how he’d love a feature phone tethered with an iPad)
- Cable TV
Why so interesting to Digital Footprint theory
Target early adopters with good reason. Understanding first droppers are you at “crossing the chasm”
Who will know/ understand about First droppers as this is valuable information ……. In the right hands. I expect the ISP’s and access providers will be high on the list.