- Privacy pertains to the person; “privacy” is the state of being free from public attention and unwanted intrusion;
- Data is not privacy, but data from or about the person can be private or not private depending on how it’s used, who is using it, and who has control of it;
- The view is that companies who respect their customers privacy will be able to build relationships and trust over time - which will create growth, sustainability and deference
How: policies that do what they say!
Surveillance Policy: Disclosure on what you are collecting, for what reason and how it will be used.
Data Policy: Delete, erase, protection, security, storage location. Just data and rights
Consent Policy: What you are agreeing that the company can do with your data, how it can be shared, with whom and what controls you are given.
Terms & Conditions: as normal and by law