FT.com coverage of My Digital Footprint


In the entrepreneur section of the FT (weekend 6th March) columnist Mike Southern covered My Digital FootPrint. The article focused on the key issues relating to who you are doing activities with as a route to the unique value from the analysis of your data.  The example used is once you have purchased a car, you will not buy another one for some time, but who influenced the purchase and who will you influence.  This social media connection is a multiplier in terms of value.

The full article is here http://www.ft.com/cms/s/0/21265dd6-1269-11df-8d73-00144feab49a.html?nclick_check=1