Telecom.TV interview

TelecomTV | Video | Beyond Customer Loyalty

Tony Fish, Founder and CEO of AMF Ventures and author of Digital
Footprint, tells Guy Daniels that when it comes to your online
behaviour data (your clickstream and the data you leave behind you),
the interest is not in what you've already done online, but in who you
might influence to do the same thing. That's valuable he says. What we
need are ways to use it that create value for the customer.

Tags: clickstream personal data Google digital footprint customer behaviour