Decission making cycle of connected customers via @briansolis


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Source: http://www.endofbusiness.com/


Love the diagram – if only getting the analysis of the data was this easy :)


 


Further reading      


The End of Business as usual by @briansolis (the book where the diagram comes from)


http://www.endofbusiness.com/


The Rise of the Social Consumer and the State of Social Marketing 2011-12


http://thesocialcustomer.com/briansolis/44189/state-social-marketing-2011-2012


From Social media to CRM from IBM (Feb 2011)


http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-social-crm-whitepaper.html