Stats from 2010 to improve any presentation where you want to impress "how big it all is"


1.       Increases in Facebook

Facebook has added somewhere between 5 and 7 people per second to their network and is worth about $10 for every person on the earth.  Each user adds $100 to the "value."

2.      Advertisers spent a record $12.1 billion on the Web during the first half of 2010.

No doubt about it: online advertising just keeps getting bigger. As Mike Shields boldly states in this article’s opening sentence, “The recession doesn’t exist on the Web.” Search was still king as it continued growing by 11.6% in this time period, ultimately accounting for 47% of total online ad dollars. But online video advertising also saw its best quarter in history thus far, increasing by 31% from the first half of ’09.

3.      People 74 and older represent the fastest growing demographic on social networking sites.

In 2008, the 74+ demographic only accounted for 4% of social networking users, but today that figure is more like 16%. Maybe it’s because younger generations have already been on this bandwagon for some time. Yet the stat stands out because it underscores how widespread and mainstream social networking has become, and that it’s no longer solely the domain of the millennials.

4.      92% of children under 2 in the U.S. already have a web presence.

These days, a digital footprint is just as much a rite a passage as an ink-and-paper footprint to announce a child’s birth. Thanks to sites like Facebook that make it easy to tag people in shared photos, it’s easier than ever to start laying the foundation for a personal web presence.

5.      Americans spend twice as much time on social networks than any other online activity.

As if you needed any more proof that social is here to stay, this whopper of a stat says it all. How consumers spend time on the Web is a key indicator for how you should be marketing your small business (after all, you want to be where your customers are!). The article also points out that time spent on activities like emailing and instant messaging declined, though emailing on mobile devices was on the rise.

6.      35 hours of video are uploaded to YouTube every minute.

Let that one sink in for a minute. Americans are still watching plenty of TV, but the amount of time spent watching the same shows as well as other user-generated content online has grown by 40% over the past year. With 84.1% of the U.S. Internet audience consuming video content online, it’s crucial that you’re representing your small business with online videos of your own.

7.      SMS sent in 2010 passed 6 trillion

Whilst reading this over, 5 million SMS will have been sent between mobile phones worldwide. The UN announced the first global estimate of SMS messages sent and found that, per second, nearly 200,000 messages are sent, and has tripped between 2007 and 2010. The average teenage is sending over 3,000 messages per month.

8.      Mobile phones approaching 5.3bn  

          GSMA - this is equal to 80% of the worlds population with mobile phones (in truth m2m and duplicates)

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