Backing up your digital self







According to an article in NetworkWorld, recent research by Parks Associates revealed that on average the digital footprint of a household will grow to nearly 900GB by 2014. Furthermore, social network Facebook revealed over 750 million photos were uploaded over the first weekend of this year alone, which means there's even more need for Brits to back-up the data stored on their machines. YouTube has more video uploaded on a daily basis than an individual can watch in a life time.


In fact, one in five Brits say they never both to back-up their digital photos, while a third of Brits admit they've lost their digital snaps forever because they didn't back them up.

Whilst creating a backup is an effective way to ensure you don't lose valuable digital files most people think losing the data never happen to them.

Do we consider "how big" our data is, as the loss does not appear to worry us. I am not sure if it is because the loss is virtual and our experience is that it is hard to lose the physical as you did not need two copies of books, CD or printed photos, so why have two digital copies now. Surely technology can recover it.

How big is your data and would visualising it have any benefit to help qualify the loss?

Just imaging you printed out all your photos and put them in albums -you only need a few hundred images in albums to be too heavy for most people to carry.

Consider your music, if you considered them as a 100 vinyl copies or 100 CD, most people arms are not long enough to put them up.

Books, do you remember how heavy your school bag was?

Does it really matter that we have 900Gb of digital footprint, what is the value and how quickly can you get the data back. Do we trust digital technology, do we not understand it, do we not care, is it to difficult, does backup mean anything to anyone, are we bored with selling based on FUD.....