just in case you missed it : Consumer Data, but Not for Consumers


image: Peter Ryan

Source : Consumer Data, but Not for Consumers By NATASHA SINGER. Published: July 21, 2012 in NYT

The problem addressed at length in the book - Raw data is useless, Storing data is a liability, Value is from analysis.  You cannot give anyone your analysis and that with RAW data allows you to unpick the IP that makes the analysis which is protected by law. 

Read this if your interested .... The more I think about it, the less I think there is value in sharing personal data