How far are we willing to let Google control our minds via @stshank

Stephen Shankland writes recently at CNet about Google is becoming an extension of our mind, a digital assistant that figures out what you need and supplies it before you even realize you need it. Like so me he sees the dilemma that excite and spook us.

The original article is here How Google is becoming an extension of your mind – worth reading in full along with the comments at the end.

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Stephen proposes one solution for one aspect of the Google business “Shifting toward paid services could ensure Google is better motivated to please users rather than exploit their most personal information for the benefits of advertisers.”  This one is neat and would fit with a corporate who bows to the shareholders.  Whilst it is the obvious choice as a move from Free (that is not really free), the alternative could be share some of the income from exploiting my data with me, or indeed enable me to exploit my own data and I’ll share it with you.  Now the later two are the disruptors and therefore what out Google someone is coming however with apps, device activation and other services their dependence on data will also diminish and so their eye will be off this most important ball.