"context is the key to privacy" is the up shot of the FTC Privacy Report + comment on expectations

March 2012:  “context is the key to privacy” is the up shot of the FTC Privacy Report (free to download all 112 pages of it) However this misses a key point to me that is what you believe is context is different to what I think in context.  If we took 100 people to the cinema to watch a horror movie, whilst you will not get 1 unified view and you will not get 100 different views, you will end up with a range of views about the film and its content based on the views personal experiences and expectations.  There is lots of research about how you can change experience by change expectations. Maybe we should worry less about privacy and more about managing expectations as a way of setting policy.