My Digital FootPrint

source : http://www.nytimes.com/2012/02/05/opinion/sunday/facebook-is-using-you.html?_r=1&hp=&pagewanted=all The NYT ran a Sunday article ( a while ago)  on how you are the product of Facebook as the customer is the advertiser.  Whilst this is not new, it is good to see it being aired in public.  However what the article missed is that the search is on for the right signal that allows me to know what you intend to do - as this is perceived to have the greatest economic benefit (this weeks thinking) We have moved from knowing what you did and when and using the analysis of that data as a poor predictor; (but has significant economic value c $5bn) to seeing what signals you are giving off that shows me what you intend to do.  Yes we are trying to understand who influences you and who you influence as these are good economic predictors as well; but there is nothing like knowing what you are about to spend real "cash" on.    Thinking further as we develop new curre

Here is a blog I wrote about how your likes can be gamed and when they are they become less of a signal and indeed can become worthless to a company. But thinking further....What if when you bought a new tech gizmo, the price was higher because your "Likes" or "tweets" constantly referenced your love and devotion for the product - and you did this as you wanted to win one? This is called online behavioural pricing (under the banner of behavioural economics .) Whilst if there was one supplier in the market, it could be a consumer’s worst nightmare as it uses the traces of your Digital Footprint to maximize prices on the products and services you want most. However, it rather directs us towards Doc Searls work on VRM - where we set the terms and the price.

image source : https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-efwGSHcNRPHw-Z1HXrTzOAiT9YT7Wr6s81_FPSAzgoaWxpvoo55nr9t1GZ19_WX_TqXZLOAMuswCGNNyjJzbqBWCLhwcyToqK1pyOEUOO-PmrN__p0GdyIH3p76v86ZR77FHwoI1Aw/ Some scenarios to think about Digital footprints are about how your data describes you - but as we start to game (gamification) with you and how you react, do we loose the purity of the signal? Example.... option 1; your "like" is being bought by the competitions that say "like me and get a free iPad"  - you have been bought option 2; your "like" is earned as you decide that you "like" something for a reason              the original reason " A Facebook Like is supposed to show a user’s approval of a brand, product or piece of content " option 3; Your "like" brings value to you and the community - self interest Experian Hitwise  calculated  that a Like generates 20 visits to brand sites; Deals plat

Marshall Kirkpatrick has written an interesting post on RWW (Jan 2012) on Why Facebook's data sharing matters!   Starting out he states that Facebook has cut a deal with political website  Politico  that allows the independent site machine-access to Facebook users' messages, both public and private, when a Republican Presidential candidate is mentioned by name. The data is being collected and analyzed for sentiment by Facebook's data team , then delivered to Politico to serve as the basis of  data-driven political analysis and journalism .  Whilst the move is being  widely condemned in the press  as a violation of privacy but if Facebook would do this right, it could be a huge win for everyone. Facebook could be the biggest, most dynamic census of human opinion and interaction in history. Unfortunately, failure to talk prominently about privacy protections, failure to make this opt-in (or even opt out!) and the inclusion of private messages are all things that put at r

http://futureoffacebook.com/ Facebook is a social phenomenon that’s sweeping the globe, enabling people to connect across geographic and cultural boundaries, share information, and build meaning and value together in new ways. What are the implications of a technology relentlessly embedding itself into our everyday social fabric? Contributors include Kevin Kelly (What Technology Wants, founder Wired), David Kirkpatrick (author The Facebook Effect), Howard Rheingold (author Smart Mobs), Nova Spivack (web innovator, co-founder Bottlenose), futurist Jamais Cascio, Doug Rushkoff (author Program or Be Programmed), Doc Searls (Berkman Center, author The Cluetrain Manifesto), social network research pioneer Valdis Krebs, cyborg anthropologist Amber Case, web anthropologist Stowe Boyd, innovation strategist Chris Arkenberg, Suzanne Fischer (curator Henry Ford Museum). [youtube http://www.youtube.com/watch?v=nTbboNQ31Ig]

http://futureoffacebook.com/ Facebook is a social phenomenon that’s sweeping the globe, enabling people to connect across geographic and cultural boundaries, share information, and build meaning and value together in new ways. What are the implications of a technology relentlessly embedding itself into our everyday social fabric? Contributors include Kevin Kelly (What Technology Wants, founder Wired), David Kirkpatrick (author The Facebook Effect), Howard Rheingold (author Smart Mobs), Nova Spivack (web innovator, co-founder Bottlenose), futurist Jamais Cascio, Doug Rushkoff (author Program or Be Programmed), Doc Searls (Berkman Center, author The Cluetrain Manifesto), social network research pioneer Valdis Krebs, cyborg anthropologist Amber Case, web anthropologist Stowe Boyd, innovation strategist Chris Arkenberg, Suzanne Fischer (curator Henry Ford Museum). [youtube http://www.youtube.com/watch?v=nTbboNQ31Ig]

http://futureoffacebook.com/ Facebook is a social phenomenon that’s sweeping the globe, enabling people to connect across geographic and cultural boundaries, share information, and build meaning and value together in new ways. What are the implications of a technology relentlessly embedding itself into our everyday social fabric? Contributors include Kevin Kelly (What Technology Wants, founder Wired), David Kirkpatrick (author The Facebook Effect), Howard Rheingold (author Smart Mobs), Nova Spivack (web innovator, co-founder Bottlenose), futurist Jamais Cascio, Doug Rushkoff (author Program or Be Programmed), Doc Searls (Berkman Center, author The Cluetrain Manifesto), social network research pioneer Valdis Krebs, cyborg anthropologist Amber Case, web anthropologist Stowe Boyd, innovation strategist Chris Arkenberg, Suzanne Fischer (curator Henry Ford Museum). [youtube http://www.youtube.com/watch?v=nTbboNQ31Ig]

http://futureoffacebook.com/ Facebook is a social phenomenon that’s sweeping the globe, enabling people to connect across geographic and cultural boundaries, share information, and build meaning and value together in new ways. What are the implications of a technology relentlessly embedding itself into our everyday social fabric? Contributors include Kevin Kelly (What Technology Wants, founder Wired), David Kirkpatrick (author The Facebook Effect), Howard Rheingold (author Smart Mobs), Nova Spivack (web innovator, co-founder Bottlenose), futurist Jamais Cascio, Doug Rushkoff (author Program or Be Programmed), Doc Searls (Berkman Center, author The Cluetrain Manifesto), social network research pioneer Valdis Krebs, cyborg anthropologist Amber Case, web anthropologist Stowe Boyd, innovation strategist Chris Arkenberg, Suzanne Fischer (curator Henry Ford Museum). [youtube http://www.youtube.com/watch?v=nTbboNQ31Ig]

http://futureoffacebook.com/ Facebook is a social phenomenon that’s sweeping the globe, enabling people to connect across geographic and cultural boundaries, share information, and build meaning and value together in new ways. What are the implications of a technology relentlessly embedding itself into our everyday social fabric? Contributors include Kevin Kelly (What Technology Wants, founder Wired), David Kirkpatrick (author The Facebook Effect), Howard Rheingold (author Smart Mobs), Nova Spivack (web innovator, co-founder Bottlenose), futurist Jamais Cascio, Doug Rushkoff (author Program or Be Programmed), Doc Searls (Berkman Center, author The Cluetrain Manifesto), social network research pioneer Valdis Krebs, cyborg anthropologist Amber Case, web anthropologist Stowe Boyd, innovation strategist Chris Arkenberg, Suzanne Fischer (curator Henry Ford Museum). [youtube http://www.youtube.com/watch?v=nTbboNQ31Ig]

Original article is on Read/Write Web http://www.readwriteweb.com/archives/study_why_do_people_use_facebook.php A new study entitled "Why do people use Facebook?" from Boston University's Ashwini Nadkarni and Stefan G. Hofmann proposes that the social network meets two primary human needs: (1) the need to belong and (2) the need for self-presentation. The study also acknowledges demographic and cultural factors as they relate to the belonging need, and the variation of personality types on Facebook usage. Comment : Neither of these are new or revolutionary and continue to show that our digital self is just us – warts and all Abstract The social networking site, Facebook, has gained an enormous amount of popularity. In this article, we review the literature on the factors contributing to Facebook use. We propose a model suggesting that Facebook use is motivated by two primary needs: (1) the need to belong and (2) the need for self-presentation. Demographic and cu

So data can tell us what we know     <p> </p><p> Help for Depression </p>

A survey carried out by MyMemory  in Oct 2011 involved 1,781 Facebook users from all over the UK and suggests that the presence of alcohol is in 76% of British Facebook photos which may or may not determine a certain level of inebriation.  Further the study found that the UK's adult Facebook users were drunk in three out of every four images that they were tagged in. Of the users who were polled, only 12% of them don’t let anyone see their photos, while 58% allow their friends to look at their pictures. However, over a quarter say that their photos are viewable by anyone on Facebook. 8% went as far as saying that their photos might lead to “serious trouble at work”. Another fact that came to light was that 93 per cent of UK Facebook users admitted to deleting tags on those images considered as compromising and "embarrassing." In a separate study my MyMemory , it appears that ex-lovers aren’t always consigned to the past amongst Britons, and has revealed that over a thi

Image source www.stickycomics.com   Right now I have way too many applications that interact with each other from Twitter and Facebook for login credentials to many sites, deep integration with PayPal, Google and Posterous, and how my credibility, reputation or influence as measured by Klout or PeerIndex will change depending on what I connect.  As my social media tools has swopped from the destination (connections and updates) to authentication, so in my laziness I have become stuck (in a rut). I want a new key stoke to the above; “Laziness” But I find division and confusion reign in all directions. As I post from my Blog here at My Digital Footprint, as this gets carried across G+, Linkedin, Twitter and Facebook – comments come back from every angle which means spreading the message is easy (distribution and broadcast), collation of comments input and feedback is hard and difficult.  Everything is linked but just enough to make it sticky, if Sticky is too difficult to move (e.g Bank

Interesting Huffington post article Would You Login to Your Bank Using Facebook? asks the question…. The traditional players say "it will take time for people to trust these new mechanisms." I'll never login with Facebook to my bank. I won't pay with my mobile phone unless I understand how secure it is. This NFC technology is too new and there's no common standard. Assuming they are the same that said I'll never use email, there's nothing like calling someone or a face-to-face discussion to solve a problem I'll never use an ATM machine, I don't trust a machine to give me money. I'll never get a cell phone -- I don't want people to be able to call me whenever and wherever I am. I will never put my credit card details on a website online -- are you crazy? I'll never bank online. Not in my lifetime... I'll never need a Facebook account -- it's a waste of time, it's just for college students. I say the same abo

So a while ago I posted 33 new digital rules about living in a digital age and one of them was unfriending is real.  Love this video and the  second annual “National Unfriend Day , [youtube http://www.youtube.com/watch?v=OK5cyXac48Y]

infographic from  Jess3  - a creative agency that specialises in data visualization

Source : http://www.readwriteweb.com/enterprise/2011/10/infographic-a-history-of-faceb.php Lesson : you would be amazed what you can get away with !

This is a new (US) study on COPPA policy implications that affect the internet. COPPA, is the U.S. legislation that prompts most major U.S. companies to make their websites 13+. The regulation is currently being reviewed by the Federal Trade Commission Title: "Why Parents Help Their Children Lie to Facebook About Age: Unintended Consequences of the 'Children's Online Privacy Protection Act'" Authors: Danah Boyd (Microsoft Research/NYU), Eszter Hargittai (Northwestern), Jason Schultz (UC-Berkeley), and John Palfrey (Harvard) Topline: A major new nationwide study released today shows that many parents know that their underage children are on Facebook in violation of the site's restrictions. Parents are often complicit in helping their children join the site. These new data suggest that, by creating a context in which companies choose to restrict access to children, the Children's Online Privacy Protection Act (COPPA), which is currently under review,

Facebook has added a new metric to gauge the health of a page: “People Talking About”  but like all conversations and trends, gossip appears interesting but usual lacks facts. Whilst I am sure  “People Talking About”  will have a lot of "something" it will be minus any value.  Some of us create and some consume  but consumer don't exit in an ecosystem as there cannot be an end person or no eco-system... QED - so lets talk to each other as we look like an ecosystem.