So Likes can be gamed - so what happens when the price goes up.....

Here is a blog I wrote about how your likes can be gamed and when they are they become less of a signal and indeed can become worthless to a company. But thinking further....What if when you bought a new tech gizmo, the price was higher because your "Likes" or "tweets" constantly referenced your love and devotion for the product - and you did this as you wanted to win one? This is called online behavioural pricing (under the banner of behavioural economics.) Whilst if there was one supplier in the market, it could be a consumer’s worst nightmare as it uses the traces of your Digital Footprint to maximize prices on the products and services you want most. However, it rather directs us towards Doc Searls work on VRM - where we set the terms and the price.