By 2017, Millennials; consumers now in their mid-teens to mid-30s, will have more spending power than any other generation.
Bazaarvoice released this infographic about millennial customer aka the digital native.... the facebook generation, the screenager
By 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. (5 years!)
Millennials lean on UGC (user generated content) to purchase major electronics, cars, hotel stays, travel accommodations, apply for credit cards, and choose insurance providers.
Gen-Y believes that other consumers care more about their opinions than companies do - and that's why they continue to share their opinions online.
Millennialls trust strangers over friends and family.