The Journey To Big Data Analytics from @chuckhollis. My comment this gives value to EMC but not to their customer
The Journey To Big Data Analytics - so here http://chucksblog.emc.com/chucks_blog/2012/01/the-journey-to-big-data-analytics.html is a blog from Chuck Hollis
VP, Global Marketing CTO EMC Corporation. It is kind of interesting that they look at gathering data, storing data, analysing data and creating value aka the Digital Footprint business model - however they don't close the loop and complete the story. They don't look into how to build it as a business for yourself and not them. Great at selling a solution to the point where is has value for someone else but no growth for you..... However it does put together the story, data scientist and what data if you need some back group.