Now this is a smarter way to create value from you digital footprint

Mashable ran a post “Tag a TV Ad, Get a Free Pepsi”  I posted about IntoNow earlier this week under Snooping: it’s not a crime, it’s a feature.

However this campaign rewards the user for finding a Pepsi MAX ad and the reward is a coupon that gets redeemed and closes the loop from commercial to yes I gave you my attention (but I would have anyway as I love Pepsi)