Intel is focussing on giving users control of their data

Inspiring consumer confidence through data privacy legislation is the title of the post by David Hoffman. The full / original source is here

Essentially this is about new US law from Sen. John Kerry (D-Mass.) and Sen. John McCain (R-Ariz.) introducing the "Commercial Privacy Bill of Rights Act of 2011", which is aimed at protecting individuals privacy. David Hoffman, director of security policy and global privacy officer at Intel Corporation believes that federal privacy legislation is essential to individuals’ continued use of and trust in technology, and urges Congress to begin discussion of the bill, so we can establish such a framework of trust.  To which I actually have no major issue with the underlying ideals and principles.  Assuming these principles are : what is yours is yours and you should able to protect it. aka the digital locker,

and you should be able to chose how to share your data/ content and with whom and on terms you can control.

Here comes the complexity of the issues. 

As argued in this post - controlling your data controls the source but not the true value to the market.  Knowing where you are is important and so if offering control over it; but knowing what you want to do at that location based on analysis is where the market value is and because the analysis is based on an algorithm built by a company who use it to differentiate themselves it is protected by IP law.

Privacy allows you to control your location, but nothing here is about control of the analysis/ algorithm or what is implied or released by others about you based on their analysis of your data.  If you want to hide and protect this is valuable legislation, however if you want to add to a global community and help build reputation, identity, influence and authority - this will not help at all.