All digital interaction has consequences. Thinking about TV + Twitter

From TV Genius (great blog)

Facebook according to Goldman Sachs’ has more value than DirectTV + BskyB.  We know that social media is changing people as we spend more time online than in front of the TV but we sit with a companion screen which has become our interaction screen. The fun is that viewers are watching more live TV than ever before, driven by social networks on our companion screen where we can give and view others opinions.

During the 2011 Oscars, there were over 10,000 tweets per minute with the event racking up 1.8 million tweets overall. TV Genius has been tracking all the TV shows that people tweet about in the UK. We collected data on each show that received at least one tweet per minute during the live broadcast.

A screenshot of some of the shows people tweeted about is below.  .

TF Comment: Why the interest here? TV is broadcast and they don’t know who you are; this level of interaction means I know who you are and what you like leading me to conclude “all digital interaction has consequences” it is just often difficult to see how and why!