The First Droppers - when the trend has passed.
“Say so long to the Early Adopter. Today, the most influential guy in the room is the tastemaker who senses when a trend's 15 minutes are up.” Introducing the idea of the First Dropper from Details. Also check out Hopkinson report from Wired – audio version of the same article. Here are Jims views…. Early adopter or safe to stay Here are the items it’s still safe to jump on - iPad, Kindle, and other eReaders - Tumblr - Twitter - Facebook Gone or ready to be dropped - iPhone (see the great article by Wired Gadget Lab editor Dylan Tweney, talking about how he’d love a feature phone tethered with an iPad ) - Cable TV - Foursquare Why so interesting to Digital Footprint theory Target early adopters with good reason. Understanding first droppers are you at “crossing the chasm” Who will know/ understand about First droppers as this is valuable information ……. In the right hands. I expect the ISP’s and access providers will be high on the list.