Global Wireless Satisfaction Survey #mdfp
Mob4Hire the Crowd Testing and Research for Mobile Applications company who I am linked to as a board advisor has released a Global Wireless Satisfaction survey.
Top line (and no surprises here) it demonstrates that the mobile apps and ecosystem that network operators provide users is extremely important to their customer loyalty around the globe: 75% of mobile app enthusiasts say mobile apps are important when choosing their new operator. And, almost 40% cite "bad mobile apps" as a reason they left their operator. The dimensions of wireless coverage and service are still more important than mobile app choice, but it certainly raises the bar for operators, and gives them one more thing they have to think about.