My Digital FootPrint

http://personaldataecosystem.org/startup/ Azigo. Wellesley Hills, Massachusetts Your data defines you. Own it. “We’re a happy band of developers, designers and entrepreneurs dedicated to the idea that the more control you have over your own data the more compelling your online experience will be, and the more privacy you will enjoy. Although the data wallet app is new and yet to launch, it stands on a technology platform that has evolved over several years by building solutions for PayPal, Google, Mydex, IBM, Equifax, Acxiom, BBB.org, and others.”   Private beta signup. Paul Trevithick, CEO. Blog post:   Why must a personal data ecosystem emerge? Buyosphere .   Montreal, QC, Canada “Buyosphere is a tool to help you take control of your shopping history: organize it, share it and track how you influence others. Our aim is to turn around consumer culture so that customers have more control over their own data. We have a pretty good inkling that this data will become more and more valu

  Good thinking   http://blog.lockerproject.org/tenets-of-digital-trust Authenticity   is essentially the digital identifiers that are associated with someone and the confidence in whatever system generates those identifiers, that they represent the same person when repeated. Verifiability   is the degree of your ability to establish the authenticity of someone, either actually in person or via another trusted person or system.  It typically precipitates and helps build authenticity, and comes into question when something unexpected or important happens. Security   is the confidence in the integrity of the computing system both that you're using, and that the other person is using.  There's less trust when using public terminals or if suspicious dialogs happen on your own system, and equally so you wouldn't share something important to a friend who's using a possibly compromised system. Transparency   is all about user interface and messaging, it's how clear and c

  PayPal warns consumers: get smart about digital footprint Consumers need to be smarter about keeping track of their digital footprint and be cautious about sharing personal information online to avoid cybercrime. A PayPal survey https://www.thepaypalblog.com/category/online-safety/  of 500 respondents found 60 per cent of users used the same password for multiple accounts, such as email, while 50 per cent did not know how many websites held their personal information. "Many Australian consumers are unaware of the size and impact of the digital footprint they leave when interacting online," PayPal Australia managing director, Frerk-Malte Feller, said in a statement. "Whilst the majority of Australians surveyed believe they know the steps to protect themselves online, many continue to share their personal and financial information irresponsibly." PayPal cited a report by the Australian Competition and Consumer Commission (ACCC) showing losses to cybercrime total

Image from http://www.demographicsonline.com.au/ Why everything you know about demographics is wrong ! ARTICLE HIGHLIGHTS: Traditional demos aren't dying, but nobody looks at them in quite the same way. The pitch isn't about reaching X number of males at a certain age with an income of $50-100K, it's about leveraging a passionate community. Without the social lens, demographics -- even if you apply targeting technology -- are just amorphous groups. ----- Personally I find it interesting that with all the data we now have we flip between saying that you are part of this group (classic segmentation and demographics) and you are unique and I can target a sample size of 1.  We are still overlooking the new ways of segmenting: such as Trust and Influence

Image from UnderLogic Facebook revamped its photo services by adding “Tag Suggestions”, a facial recognition feature which scans faces in your photos and offers up suggestions of who they are from your list of friends. Even though it is being tested with a small, undisclosed group of users, Tag Suggestions will roll out soon. One practical result is that is  that it is more likely that Facebook friends will tag you in photos and made it easier for friends to tag a large number of photos of you at once. Some find the notion of facial recognition “creepy” as it conjures ideals of Minority Report, terrorist watch lists and generally “big brother.” But don’t worry as the EU privacy regulators have said that they will investigate the Facebook facial recognition move and U.S. privacy watchdog group  EPIC  said it was considering an FTC complaint. To address user concerns, the social network will also introduce a privacy setting that allows you to opt out of Tag Suggestions – but I am sur

Mobile usage is highest among teenagers   From VentureBeat  by Tom Cheredar on 8 th June 11 The teenage demographic spends the least amount of time watching television, talking on the phone or using personal computers, according to a Nielsen report about how young people engage media. Mobile technology appears to be what they use most. Teens are using text messages to communicate with their social circle over twice as much as any other demographic, the report states. And teens also watch more mobile video content than any other demographic. The 12 to 17 age demographic viewed an average of 7 hours 13 minutes of mobile video per month in Q4 2010, while the general population viewed an average of only 4 hours 20 minutes. Not surprisingly, the report also states that mobile advertising has the greatest impact on teenagers. Implication is for which screen: There is no surprises here – however the youth are leading on using [interacting with] several screens at the same time

Interesting thought - Leadership is Dead – it’s all about influence.  The implication is that your strength is given by your followers who determine your influence. Chicken and Egg! Do you need leadership first – which creates followers which determines you level of influence. Does your influence create followers who let you lead! Are you lead by your followers and therefore are not a leader by a voice for the people! [vimeo http://www.vimeo.com/23050995 w=400&h=225]<p> Leadership is Dead: How Influence is Reviving It from GiANT Impact on Vimeo .</p>