Startups in Personal Data from PDC

Personal Data Ecosystem Consortium


Azigo. Wellesley Hills, Massachusetts
Your data defines you. Own it.
“We’re a happy band of developers, designers and entrepreneurs dedicated to the idea that the more control you have over your own data the more compelling your online experience will be, and the more privacy you will enjoy. Although the data wallet app is new and yet to launch, it stands on a technology platform that has evolved over several years by building solutions for PayPal, Google, Mydex, IBM, Equifax, Acxiom,, and others.” Private beta signup.
Paul Trevithick, CEO. Blog post: 
Why must a personal data ecosystem emerge?

Buyosphere. Montreal, QC, Canada
“Buyosphere is a tool to help you take control of your shopping history: organize it, share it and track how you influence others. Our aim is to turn around consumer culture so that customers have more control over their own data. We have a pretty good inkling that this data will become more and more valuable as time goes on. Ever see Minority Report? You know that scene where Tom Cruise’s character is walking through the passageways and being bombarded with ads? That is what is happening today with every transaction we make on our credit cards and anywhere we leave a trail of our information (aka Internet). Sure, some of the results of this will be positive (better recommendations), but imagine if we could turn some of this around? I think we could set our own parameters and have our future look a bit less invasive.” Buyosphere’s Data Portability policy.
Tara Hunt, Jerome Paradis, Cassandra Girard, co-founders. 
Email.  Twitter. San Francisco, California
Get more out of your connections.
“Connect.Me is a San Francisco based company creating a personal layer for the social web. Build your reputation and gain access to respected people and communities across Facebook, Twitter and LinkedIn. Vouch for people you respect and get vouched for your skills or passions. At Connect.Me, we believe that privacy, control, and reputation are the big challenges and opportunities for the social web. We published the Respect Trust Framework as the first personal trust framework that gives individuals control over the personal data they share on the Internet or social networks.”
Joe Johnston, CEO and co-founder.
Media contact: Drummond Reed on 
twitter, skype. +1.206.618.8530. Blog post: Connect.Me Joins PDEC Startup Circle for quotes from Johnston, Reed.

imageGluu. Bulverde, Texas
A New Dawn for Federated Identity 
“The Gluu Identity Appliance turns a public or private cloud instance into an organizational identity provider (IDP). The primary reason an organization would want to have an IDP is for single sign-on to several websites. Gluu leverages the Shibboleth SAML platform, which was developed by universities and is deployed at hundreds of institutions. The Identity Appliance greatly reduces the complexity of deploying and managing an IDP infrastructure.”
Michael Schwartz, CEO and Founder. +1-646-558-0023. Larbert, Stirlingshire, UK
Your data, your way
“Mydex’s mission is to help individuals realise the value of their personal data. We do this by providing individuals with Personal Data Stores and related services. Personal Data Stores help individuals gather, store, manage, use and share the information they need to manage their lives better. They provide individuals with tools to control what information they share with which people and organisations, when they choose.”
William Heath, Chairman. +44 (0)7973 115 024.

imagePersonal InfoCloud. Bethesda, Maryland.
A social interaction design and analyst firm specializing in personal data reuse and vendor relationship management.
Thomas Vander Wal, Principal. email. skype. +1 240.481.8063. blog.

Personal Washington, D.C.
Personal is a web and mobile platform that enables individuals to own, control access to and benefit from their data by organizing and managing their information within our private data vault. We believe that people, not companies, should own their data and decide how it’s used.
Shane Green, Co-Founder and CEO. Media contact: Karen Sippel, 
email, +1-202-559-7318. Twitter.
Video about Personal.

Privo. Vienna, Virginia
Privacy, Permission & Trust
“Privo is the trusted third party provider of age verification for minors and parent permission management solutions, enabling our customers to provide a safe online environment for minors.”
Denise Tayloe, CEO. Media: Carol Altarescu, +1-914–523–9578,

imageProject Danube. Wien, Austria.
Open-Source Sofware for Identity & Personal Data Services
Project Danube is an open-source project offering software for identity and personal data services on the Internet. The core of this project is an XDI-based Personal Data Store – a semantic database for your personal data, which always remains under your control. Applications on top of this database include the Federated Social Web, the selective sharing of personal data with organizations, and much more.”
Markus Sabadello, CEO. 
twitter, +43 664 3154848.

PDEC Statup Circle Statement from Markus Sabadello on Vimeo. (2:01) Redwood City, California.
Take Control. Get Results. is the global leader of online reputation management and privacy solutions. With customers in more than 100 countries, the company is working towards its mission to empower individuals and businesses with control of their information online.
Michael Fertik, CEO and Founder, World Economic Forum Technology Pioneer 2011.
Media contact: skype. +1-650-409-7371. twitter.

Singly. San Francisco
“Locker pulls together all of my personal data – my tweets, my photos, my contacts and all my social relationships. It holds things like my email, call logs, and purchase history. It does a bunch of complicated things for me, so that developers don’t have to. It puts me at the center of the web, and allows me to choose where, when and with whom I share copies of my data.”
Jason Kavnar, CEO.

SwitchBook. Santa Barbara, California
Complex Searches Made Simple
Book helps manage user-driven searches across multiple search providers and websites, creating a powerful new way to explicitly express search intent anywhere on the Internet.”
Joe Andrieu, CEO. email. +1 (805) 705-8651

imageThe Customer’s Voice. London, UK.
You at the centre of your online buying
The Customer’s Voice helps individuals better manage their supply relationships, and in doing so provides organisations with the reasons and means to engage with VRM-enabled individuals, to the benefit of both parties. Our service will launch as an application on the Mydex platform in late 2011.
Iain Henderson, CEO. email. twitter. Blogged remarks on joining the PDEC Startup circle.

Peer Craft Denmark

Peercraft provides consumers with tools for user-centric and privacy enhanced management of their vendor related transactions and data.

Individually and collectively, consumers may let their data work for themselves rather than being exploited by todays 3-party data snoops.

The Peercraft service will be launched by 2011 Q3.


Or compare Identityedge, Lifelock, Identityguard, trusted ID and ID watchDog at

Identity Hawk Stop Fraud Before It Starts.



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