My Digital FootPrint

version with a moral (Disney)

version with a moral (Disney)

Your Followers Are No Measure of Your Influence Is a recent article on AdAge.com By Matthew Creamer With the strap line : Popularity on Twitter or Facebook Is Just That; It's the Ability to Drive Behaviour That Matters Selected points from a good article that is worth reading in full ·         marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, effectively and cheaply push product for them. ·         One of the nasty side effects of the rapid growth of social media is that it threatens to warp our understanding of influence. ·         what does all that information mean, if it adds up to anything more than a popularity contest and what, exactly, does a tweet influence a person to think, believe or do? ·         Klout, gives Mr. Bieber a perfect score of 100. "You can't get any more influential than this," reads his summary. "People hang on your every word, and share your content like no

Original BBC story http://www.bbc.co.uk/news/uk-england-london-11945774 MET REQUESTS TO TfL 2007 - 4,939; denied 747 2008 - 6,074; denied 1,279 2009 - 5,619, denied 918 2010 - 6,576, denied 810 The Met Police has made record requests for data on London commuters, a majority of whom use Oyster smartcards, the Green Party has said. Transport for London (TfL) figures show the Met made 6,576 requests in 2010, but it was turned down 810 times. Noel Lynch, chairman of London Green Party, called for "rigorous safeguards to protect people's privacy". The Met said the rise in requests was due to the rise in Oyster usage as the data helps trace a person's movement. Figures obtained by the Green Party from TfL show that in 2007 the Met made 4,939 requests, but 747 of those requests were turned down. The number of requests rose to 6,074 in 2008, of which 1,279 were turned down. In 2009 police requests fell to 5,619 in 2009, but the Met were denied information on 91

Normal 0 false false false MicrosoftInternetExplorer4 Extract from “My Digital Footprint”, this is from the Chapter 6, "A two sided business model"   Having studied the left-hand side of Figure 28, let’s now consider the digital footprint (right-hand side) of that diagram. We study digital footprints from two perspectives: the feedback loop and mobile. We do this by studying the inputs and outputs of MY DIGITAL FOOTPRINT . We have introduced the concept of inputs and outputs for MY DIGITAL FOOTPRINT   and we recap them here: the inputs to MY DIGITAL FOOTPRINT   are the data elements and the outputs are the value derived from the process which is in turn enhanced by the feedback loop. It is worth noting that attention (input) and reputation (output) are often called the ‘currencies of the web’. Economic value is created from these two from the ability to trade and barter (output). Given that time is scarce, attention is scarce.   Inputs into MY DIGITAL FOO

Here's the rub with Digital Footprint ideals..... Digital Footprints are about gathering data from many different sources, the three primary ones are:- 1. Data and information that you leave in the web (content under your control) 2. Data and information that others leave about you in the web (content out of your control) 3. Analysis of your and others data and information about you. Data and information that you leave should be factual (clicks, buttons, content, blogs, usage, attention, location etc) Data and information that others leave could be factual. Interpretation of data about you will be biased on the needs of the person who wants the analysis.  Supermarkets have different needs to Government, which is different to what Google or Facebook does. Like in the real world, in a digital world Truth and Facts are probably not related.  Anything is predictable from your data but that does not make is probable.    

  What makes a service creepy? Dustbins with chips in that measure your rubbish? CCTV that can recognise your face and lets you know how often you visit? Finger printing or access cards for schools that then track your childs passage through school? Anonymous but personalised marketing in a shopping centre based on your location? Adaptive search that knows what you are looking for? Auto spelling correction? Email censorship that stops you sending messages? Message analysis that tells you what type of person you are and how you manage your actions/ staff? Reminders and alerts? A friend who can auto “check” you into a location on Foursquare, Facebook places etc? Lights that turn on and off as you entre a room?

The principle of a digital footprint is that someone can take your * public * data and create some value from it.  There are a growing number of tools that try to rank/ rate your influence and implied reputation. Klout   is another one that takes your public (web) data and provides an interpretation.  The question is "what is the utility of these services"    Sure it confirms that celebrities have clout and the rest of us are minnows or if you are looking for people to follow, this is another filter to help you decide; but do these comparative scores really help anyone as they are not normalised to my peer group and sphere of influence.  Also missing TV viewing and mobile data means that they only see a tiny percentage of my life. The downside of these tools and the scores is that you will focus on the score and not the content, focus on managing the algorithm (get to the top) and not the value.  Like Google Page Rank, someone will change the algorithm and pop goes your s

  Just been reviewing  @ PeerIndex   http://www.peerindex.net/ - this is a web site that looks to rate " Who are the authorities on the web?"   Their claim is that PeerIndex helps you discover the authorities and opinion formers on a given topic.   I cannot work out how much is based on what you say about yourself vs how much it is biased towards how much others say about you, nor how sentiment is taken into account.  Obvious is that it is only that material that is public....

    From CEO to employee with an opinion, we all share at least a slight intrigue about how much someone can find out about us from the web.  Further, we have become aware that our initial personal and/or company brand/ reputation is often determined by what someone else can find out from the web prior to meeting or buying. Given these views, here are a few guides lines for a quick digital footprint audit and "how to" find out what the web "may share" about you and or your company.  1.  search engines             a. Search for your name/nickname, and try more than Google                - http://www.20search.com/   (if you ever get the chance, search from outside your home/work   PC as this will distort your results and even better search from outside of the country!              b. Search for your name/ company in quotes "tony fish"  "AMF Ventures"             c. Search for your name and phone number, home address, post code etc * r

Review by Tony Fish, 2008 Overall a good book, but this is a speed read.  For me personally well balanced and good issues raised.  Downside too US centric, too much about the law and too little about the complex inter-relationships. Overall the book left me with a number of questions the most important one being “at what point does reporting on (shamming) the norm breakers make it acceptable that more people will break the norm, seeing the shame as tolerable to gain the benefit.” The basic premises (which I agree with which is why I read it) is that the Internet model provides a broadcast, available and permanent record.  The ability to forget, forgive, ignore, wash away, remove or bury has gone.  Throughout the book I picked up five core themes             Change (why this is an important topic) Judgements (where and how is reputation created)             Trust (the components of reputation)             Context (how reputation can be destroyed and responses)             Law

The internet enables all users to express their opinions about your brand, product, service and you.  A quick review of Twitter and Facebook will help.  Online Reputation Management (ORM) claims to help companies with their “digital footprint.” As a service it is designed to improve your company’s online reputation, brand image, increase customers, and combat negative feedback. Using search to find comments, ORM claims to find the problem, evaluate the problem, and then strive to repair your online image.  However, if you do it right first then no issues, if not come clean, apologise and make it up with a big bonus so everyone thinks your great.  A new name for an old idea!

  There have been several stories recently blaming the ease and ability to track digital footprints that lead to some who are less wise about their comments losing out….. CNN Mideast Affairs editor Octavia Nasr lost her post after tweeting her respect for a militant cleric. Helen Thomas was pressured to retire after she made a comment at Jewish American Heritage Month celebration that was later posted online by the rabbi’s son that many considered to be anti-Semitic. Australia 's Queensland Liberal-National Party (LNP) expelled 22-year-old Nick Sowden , a Young Liberals member, after he tweeted racist remarks about President Obama. http://blogs.techrepublic.com.com/career/?p=2191&tag=content;leftCol   http://www.huffingtonpost.com/social/DavidWyld/fired-over-twitter-tweets_n_645884_53765606.html   The Huffington post lists 14 examples – the first is after an interview at Cisco Systems, Connor Riley (aka @theconnor ) confessed in a tweet that she would hate the job but relish th

  There have been several stories recently blaming the ease and ability to track digital footprints that lead to some who are less wise about their comments losing out….. CNN Mideast Affairs editor Octavia Nasr lost her post after tweeting her respect for a militant cleric. Helen Thomas was pressured to retire after she made a comment at Jewish American Heritage Month celebration that was later posted online by the rabbi’s son that many considered to be anti-Semitic. Australia 's Queensland Liberal-National Party (LNP) expelled 22-year-old Nick Sowden , a Young Liberals member, after he tweeted racist remarks about President Obama. http://blogs.techrepublic.com.com/career/?p=2191&tag=content;leftCol   http://www.huffingtonpost.com/social/DavidWyld/fired-over-twitter-tweets_n_645884_53765606.html   The Huffington post lists 14 examples – the first is after an interview at Cisco Systems, Connor Riley (aka @theconnor ) confessed in a tweet that she would hate the job but relish th

Close to dark side thinking I believe and it starts from the wrong point. They question again is why regulate storage of data.  All data should be thrown away. Regulate collection and maybe what can be done with analysis.  My view is that the existing framework is broken and is not suitable for adaptation. However, I expect it will all happen and have passed by the time the regulator catches up. Parliament would like more privacy and security in relation to the internet of things The European Parliament welcomes the development of the internet of things (IoT) but asks the Commission to set up a clear legal framework on the security, safety, privacy and protection of personal data in relation to the IoT. It also points out concerns on other issues not directly related to the IoT, including on the legal uncertainty surrounding cloud computing. The resolution adopted on June 15, 2010 also proposes that the Commission should carry out a detailed assessment of a number of issues lin

http://ycorpblog.com/2010/06/10/internet-safety/ Yahoo! Gives Parents a B+ During Internet Safety Month posted 10 June 2010 - Parents take action We are encouraged to learn that parents are taking action to actively monitor their kids’ online activity. * 70% of parents talk to their children about online safety at least 2-3 times a year; 45% talk to their children least once a month. * 74% of parents are connected to their children’s profiles on social networking sites. * 71% of parents have taken at least one action to manage their children’s use of the Internet or cell phones.  Parents are checking to see where children are searching online, setting time limits, setting parental controls on video sites, and using filters to limit where their children go on the Web. MDFP Comment – what worries me is that Parents (and I am one) think that they can stay ahead of the kids (and I was one).  Orange conducted some research that asked “why do kids love technology” and concluded “it

http://ycorpblog.com/2010/06/10/internet-safety/ Yahoo! Gives Parents a B+ During Internet Safety Month posted 10 June 2010 - Parents take action We are encouraged to learn that parents are taking action to actively monitor their kids’ online activity. * 70% of parents talk to their children about online safety at least 2-3 times a year; 45% talk to their children least once a month. * 74% of parents are connected to their children’s profiles on social networking sites. * 71% of parents have taken at least one action to manage their children’s use of the Internet or cell phones.  Parents are checking to see where children are searching online, setting time limits, setting parental controls on video sites, and using filters to limit where their children go on the Web. MDFP Comment – what worries me is that Parents (and I am one) think that they can stay ahead of the kids (and I was one).  Orange conducted some research that asked “why do kids love technology” and concluded “it

http://ycorpblog.com/2010/06/10/internet-safety/ Yahoo! Gives Parents a B+ During Internet Safety Month posted 10 June 2010 - Parents take action We are encouraged to learn that parents are taking action to actively monitor their kids’ online activity. * 70% of parents talk to their children about online safety at least 2-3 times a year; 45% talk to their children least once a month. * 74% of parents are connected to their children’s profiles on social networking sites. * 71% of parents have taken at least one action to manage their children’s use of the Internet or cell phones.  Parents are checking to see where children are searching online, setting time limits, setting parental controls on video sites, and using filters to limit where their children go on the Web. MDFP Comment – what worries me is that Parents (and I am one) think that they can stay ahead of the kids (and I was one).  Orange conducted some research that asked “why do kids love technology” and concluded “it

http://ycorpblog.com/2010/06/10/internet-safety/ Yahoo! Gives Parents a B+ During Internet Safety Month posted 10 June 2010 - Parents take action We are encouraged to learn that parents are taking action to actively monitor their kids’ online activity. * 70% of parents talk to their children about online safety at least 2-3 times a year; 45% talk to their children least once a month. * 74% of parents are connected to their children’s profiles on social networking sites. * 71% of parents have taken at least one action to manage their children’s use of the Internet or cell phones.  Parents are checking to see where children are searching online, setting time limits, setting parental controls on video sites, and using filters to limit where their children go on the Web. MDFP Comment – what worries me is that Parents (and I am one) think that they can stay ahead of the kids (and I was one).  Orange conducted some research that asked “why do kids love technology” and concluded “it

The younger US Net generation is getting smarter about online presence but not because they’re concerned about online reputations. The new Pew/Internet’s report, “ Reputation Management & Social Media ,” “Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, more than two-thirds (71%) of social networking users aged 18-29 have changed the privacy settings on their profile to limit what they share with others online” and are more likely to do so than older users (55% of SN users aged 50-64 have changed their settings). Pew senior research specialist Mary Madden says that users are learning personal info management;  “as they go – changing privacy settings on profiles, customizing who can see certain updates, and deleting unwanted information about them that appears online.” Those privacy features, along with search engines to check what peers see when they search for you, “now pla