Online Reputation Management
The internet enables all users to express their opinions about your brand, product, service and you. A quick review of Twitter and Facebook will help.
Online Reputation Management (ORM) claims to help companies with their “digital footprint.” As a service it is designed to improve your company’s online reputation, brand image, increase customers, and combat negative feedback. Using search to find comments, ORM claims to find the problem, evaluate the problem, and then strive to repair your online image. However, if you do it right first then no issues, if not come clean, apologise and make it up with a big bonus so everyone thinks your great.
A new name for an old idea!