My Digital FootPrint

Your Followers Are No Measure of Your Influence Is a recent article on AdAge.com By Matthew Creamer With the strap line : Popularity on Twitter or Facebook Is Just That; It's the Ability to Drive Behaviour That Matters Selected points from a good article that is worth reading in full ·         marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, effectively and cheaply push product for them. ·         One of the nasty side effects of the rapid growth of social media is that it threatens to warp our understanding of influence. ·         what does all that information mean, if it adds up to anything more than a popularity contest and what, exactly, does a tweet influence a person to think, believe or do? ·         Klout, gives Mr. Bieber a perfect score of 100. "You can't get any more influential than this," reads his summary. "People hang on your every word, and share your content like no

In1968 Andy Warhol offered to the world "that everyone would be world-famous for 15 minutes."  Twitter has bought this bag up to date as we can now all be famous for 15kbites; but irrespective of views it is easier to understand Andy's sentiment now, than since it was said.  Social networking has ensured that fame (assumes ongoing celebrity status) or notability/ notoriety (available to the remaining of us mere mortals)  is now easier to achieve than ever before as we now have the ability to reach an audience with nothing more than home technology, free applications and a load of "luck."   The media controllers and middleman (scout, producer, promoter, agent mentor, editor and journalist) have been replaced in the route from obscurity to fame. Direct access is now possible through tweeter, email lists, blogging and posting.  Whilst the old media was a craft and skill (bribery and corruption) the new is the wild west, any formula of shock, horror and dangerous

Original BBC story http://www.bbc.co.uk/news/uk-england-london-11945774 MET REQUESTS TO TfL 2007 - 4,939; denied 747 2008 - 6,074; denied 1,279 2009 - 5,619, denied 918 2010 - 6,576, denied 810 The Met Police has made record requests for data on London commuters, a majority of whom use Oyster smartcards, the Green Party has said. Transport for London (TfL) figures show the Met made 6,576 requests in 2010, but it was turned down 810 times. Noel Lynch, chairman of London Green Party, called for "rigorous safeguards to protect people's privacy". The Met said the rise in requests was due to the rise in Oyster usage as the data helps trace a person's movement. Figures obtained by the Green Party from TfL show that in 2007 the Met made 4,939 requests, but 747 of those requests were turned down. The number of requests rose to 6,074 in 2008, of which 1,279 were turned down. In 2009 police requests fell to 5,619 in 2009, but the Met were denied information on 91

Figure 4 provides a visual representation of the links between digital identity and MY DIGITAL FOOTPRINT . The purpose of this representation is to separate out the key topics and themes that will be explored in the remainder of this book and to highlight that some of the more controversial aspects of identity are dropped, as are the technical implementation arguments. This separation, it is hoped, will allow the reader to focus on the underlying important strategic issues that need to be unpacked and discussed in a framework where ideologies can be put to one side and the value and concepts presented.   Figure 4 Linkages between identity and MY DIGITAL FOOTPRINT These linkages form the basis for the framework presented in this book as per Figure 5. The core themes relate to data, dependencies, value and business models. Within the context of data, this book explores the collection, store and analysis of user data to create value. Dependences are threaded into the fabric of many aspect

This is a book about footprints – digital footprints to be precise. For the most part, unlike footprints in the sand, digital footprints are largely invisible and are about where we have been, for how long, how often and the inter-relationships. Digital footprints are a capture of memories and moments and are built from your interactions with mobile, web and TV. Digital footprints are not about your identity, your passport or bank account. While the idea of digital footprints has existed for some time, this book extends the current body of knowledge on this subject in two specific ways, by considering the digital footprint as part of a real-time feedback loop and the impact of mobile devices on digital footprints. In an open loop system the digital footprint is part of behavioural or targeted marketing based on collecting and analysing data, but the closed loop model, as described within, is an entirely different animal and raises a provocative question: Is your digital footprint y

Article from Lee Price @leepricejurno at The Sun   Dec 11th 2010 If you want to delete you Facebook account - follow this link If you want to search out what the Internet/web knows about you - follow this link Here are 31 new social rules for living in this digital age - presentation If you want to clean up your social networking site - here are some tips

Article from Lee Price @leepricejurno at The Sun   Dec 11th 2010 If you want to delete you Facebook account - follow this link If you want to search out what the Internet/web knows about you - follow this link Here are 31 new social rules for living in this digital age - presentation If you want to clean up your social networking site - here are some tips

Article from Lee Price @leepricejurno at The Sun   Dec 11th 2010 If you want to delete you Facebook account - follow this link If you want to search out what the Internet/web knows about you - follow this link Here are 31 new social rules for living in this digital age - presentation If you want to clean up your social networking site - here are some tips

Article from Lee Price @leepricejurno at The Sun   Dec 11th 2010 If you want to delete you Facebook account - follow this link If you want to search out what the Internet/web knows about you - follow this link Here are 31 new social rules for living in this digital age - presentation If you want to clean up your social networking site - here are some tips

A recent Harris Interactive survey confirmed that 90% of U.S. adults want more control over the information that is available about them online. Intelius, has joined the band wagon and unveiled a new subscription service designed to help consumers take control of their online identity and reputation. TrueRep uses public records and commercially available information such as social network public profiles to give consumers insight into information available about them, and helps them understand how others might view them based on that information. It is designed for consumers to monitor and manage their online personal information, so they can feel more confident about their online persona. The beta release of TrueRep is being launched (Dec 2010) and it is already a subscription service and delivers a Reputation score…..based on their interpretation of your data (15 different parameters from a subscriber's public profile based on three key areas – stability, trustwo

Like many, I was asked by my kids to change my profile to a Cartoon in support of NSPCC.  It is now widely reported that this a spoof.  It is ironic that the last post is about the value of follow.  Whilst consideration was given to everyone following the original fool there is still value to be created. Damage from this spoof - 'We were pleased to note that the NSPCC, while not responsible for the campaign, have welcomed the attention it has brought to this important issue.' However, if we now give to NSPCC, it has made a difference.

Today I presented at the BCS privacy day , following me was David Birch and David Lund from EnCoRe  #bcsprivacy It occurred to me during the presentations that keeping all data makes everything factual in the future.  Apparently we want control, traceability and evidence.  How much of this requirement (to keep all data) is this driven because we can collect and store it or because someone has sat down and done the analysis that says that there is real value in doing so? (ignoring the fact that Government wants to do it, however WikiLeaks could change that thinking as well) I believe that there is an important and deeply human characteristic which is story telling.  To tell a story, that you remember and pass on, requires that you are allowed to have some leeway or ability to ad-lib as the real story becomes a slow evolution to the moral.   Providing a lame excuse would be very dull if everyone had all the facts, why should we store everything and what real value will i

Brazen Careerist ( http://www.BrazenCareerist.com ), a site for career advancement, launched Network Roulette, an online speed-networking service last week. As a service it randomly matches participants with others (anyone) after answering two questions: “What are you looking for?” and “What are you providing?”  User then have up to 3 minutes to determine if the random match can help you and a wash-up dashboard then sets out follow up. Perfect for the couch potato who wants to stay playing "Call of Duty" instead of taking the time to get out see daylight and meet others.  However, it is positioned for those busy exec's (professional) who want to expand their network.  Personally, very confused as if busy that last thing I need is some random introductions. However, this is another place for your digital identity/ persona and the question I now ask with these services is; Is this value add or is this reputation destroying?

  What makes a service creepy? Dustbins with chips in that measure your rubbish? CCTV that can recognise your face and lets you know how often you visit? Finger printing or access cards for schools that then track your childs passage through school? Anonymous but personalised marketing in a shopping centre based on your location? Adaptive search that knows what you are looking for? Auto spelling correction? Email censorship that stops you sending messages? Message analysis that tells you what type of person you are and how you manage your actions/ staff? Reminders and alerts? A friend who can auto “check” you into a location on Foursquare, Facebook places etc? Lights that turn on and off as you entre a room?

Sometimes Eric Schmidt the CEO of Google “worries me” – here are some of his quotes. “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.” Atlantic “If you have something that you don’t want anyone to know maybe you shouldn’t be doing it in the first place”   CNBC interview “Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.” Wall Street Journal “Streetview the cars we drive only once, you can just move, right?” CNN Interview “You can trust us with your data” Telegraph “I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next. New York Times Interview   What this does suggest is that there are new social rules   mashup*  is organising a debate on these new rules on 24 th November – register here , but remember Google will k

Sometimes Eric Schmidt the CEO of Google “worries me” – here are some of his quotes. “We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.” Atlantic “If you have something that you don’t want anyone to know maybe you shouldn’t be doing it in the first place”   CNBC interview “Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.” Wall Street Journal “Streetview the cars we drive only once, you can just move, right?” CNN Interview “You can trust us with your data” Telegraph “I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next. New York Times Interview   What this does suggest is that there are new social rules   mashup*  is organising a debate on these new rules on 24 th November – register here , but remember Google will k

New rules for living in a digital age View more presentations from Tony Fish .

New Social Rules for Living in a Digital Age If we think about current digital services, such as social media, as a game e.g If Twitter is about getting the best quip of the day or providing some useful info, Linkedin is about proving "my network is bigger than yours", and Facebook is about sharing that "I have a more interesting life than you";  then there must be some new rules for these new games, but what are they? Before the new rules it is, I believe, worth confirming and stating that all of the old rules are still valid, relevant and have not been washed away by this new digital age.  A few examples of old rules that are timeless would include:- 1.       Don't gossip, make things up, slander, steal, pinch or lie 2.       Have evidence and be professional, factual, accurate, honest, and transparent 3.       Engage and treat others how you want to be treated yourself 4.       Opinions are personal, be gracious, open, respectful and accepting of di

One tweet from @ GuyKawasaki  about “My Digital Footprint” draws 426 hits http://alturl.com/27vo/pw=PumyN

October 2010 – Dilbert still proving relevance