'The New Multi-Screen World' reports confirms we are normal.....

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The New Multi-screen World: Understanding Cross-Platform Consumer Behaviour, a report by Google (Aug 12), reveals that 90 percent of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.

  • Television doesn’t command the world of multi-screen viewing. The majority (77 percent) of viewers watch live images or VoD on another device — 49 percent on a laptop/desktop and 39 percent on a smartphone.
  • Multi-screen viewing is classed into two categories: sequential screening, which is when we move from one device to another to complete a single goal; and simultaneous screening, which is when we use multiple devices at the same time.

Detailed report: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf