My Digital FootPrint

Lexis_WalletWars_Report.pdf Download this file Lexis conducted research among 1000 UK smartphone owners and found that 48% of consumers would choose traditional banks to operate their mobile wallets. Along with being the most trusted provider of mobile payment services, consumers also highlighted banks as their most influential opinion-formers when considering making a purchase via their mobile. However, the research also showed that 31% would seriously consider, or indeed prefer, using an alternate service provider to their existing banking partner for mobile payment and banking transactions, if given the option. Nearly half of those polled already use their mobile to purchase items and two thirds (61%) use it to research or compare prices. Indeed, the ability to access deals on the move was considered a key benefit that would drive consumers to use their mobile more to shop and bank. As ever, security concerns still prove a barrier to adoption amongst respondents, with

Interesting Huffington post article Would You Login to Your Bank Using Facebook? asks the question…. The traditional players say "it will take time for people to trust these new mechanisms." I'll never login with Facebook to my bank. I won't pay with my mobile phone unless I understand how secure it is. This NFC technology is too new and there's no common standard. Assuming they are the same that said I'll never use email, there's nothing like calling someone or a face-to-face discussion to solve a problem I'll never use an ATM machine, I don't trust a machine to give me money. I'll never get a cell phone -- I don't want people to be able to call me whenever and wherever I am. I will never put my credit card details on a website online -- are you crazy? I'll never bank online. Not in my lifetime... I'll never need a Facebook account -- it's a waste of time, it's just for college students. I say the same abo

1. Free in the wild hope that it will all be alright in the end 2. Selling data about users or providing access to your users Selling profiled data about your users 3. Revenue from CPM display advertising on site Ads served by the site owners (own or third-party ad network service) Income from number of ads severed on the basis of “cost per thousand” 4. Revenue from CPC advertising on site (pay per click text ads) Advertisers are charged according to the number of times they are clicked. 5. Revenue from Sponsorship Someone may wish to pay to advertise 6. Affiliate revenue (CPA, but could be CPC) Commission revenue, paid on the basis that someone comes via you to buy a service and you get a cut - Cost Per Acquisition (CPA) 7. Selling data about users or providing access to your users Selling profiled data about your users (check the terms first) 8. Subscription (access to content)             Simple and easy if you have something of unique value or brand 9. Revenue from

The background (as of Dec 2012) 2006 founded, 100+ million active users per month, 50 million per day, over 250+ million tweets per day and currently 2,400 advertisers. Renewal of advertisers is 80% with 3 to 5% response – better than click through The models Cost Per Follower (CPF) : $2.50 to $4.00 Promoted Tweets: (PTw) : open to offers Cost Per Engagement (CPE) $0.75- $2.50  [ where engagement = (Clicks + Favourites + Retweets + @Replies) / Impressions] Worth 30 minutes - The Truth About How Twitter Is Making Money with chief revenue officer  Adam Bain  explains: <script src=" http://player.ooyala.com/player.js?deepLinkEmbedCode=R0dTkzMzp2p5gwIzGa_ojNn4... /script>

Martin Lindstrom is the author of  Brandwashed , his book is about helping consumers understand how companies are gathering data about their their online activity. This somewhat narrow definition of a consumer Digital Footprint is a way to understand how Brands are gathering what consumers are looking (data) at and working out how to direct individual offers (personalisation) to people based on their digital footprint (preferences) – my definition of a digital footprint is a lot wider [youtube http://www.youtube.com/watch?v=HQ0ju7vPgHU]

[youtube http://www.youtube.com/watch?v=A6l_3X4O58Q]   [youtube http://www.youtube.com/watch?v=wkhKYl4k_0k]

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