The Filter Bubble : what the internet is hiding from you… So our web experience is somewhat customized by our browsing history, social graph and other factors. Should we care that this sort of information-tailoring takes place. Eli Pariser , founder of public policy advocacy group MoveOn.org , explores the topic in The Filter Bubble. Personally I have a load of issues with the whole concept that the internet is worse than what we already have . We all have filters, as irrespective of the amount of information; we filter, pick and choose things we like, align to self interest, motivate, warm to, find interesting, our background, our traumas and use friends, family, beliefs, faith to determine what we think and listen to. Least we forget the moment in time when this occurs, other distractions, stresses and items competing for our attention. The concept that the internet filters based on what we view as a filter is better or worse than picking a TV channel, news paper or magazine – w