My Digital FootPrint

Come and join in an open debate in London on Thursday evening from 18.00 at GSMA offices Our digital identity, digital reputation and digital footprint are creating value and wealth. As users we get some services for free but is this a fair barter for your data and privacy. Now that marketers can target you with pinpoint accuracy with the data and information you have shared, should we be demanding more. In the chapter of my book on implementation issues with “My Digital Footprint” I focussed on the bonds and bridges between risk, privacy and trust. On Thursday evening this week (25th March) at mashup* I will be chairing a public session which is addressing these implementation issues . The debate will focus on the value of the digital you, we will explore how data is being gathered [with and without your knowledge and the uniqueness that mobile brings], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we

New data released from analytics service Hitwise today names Facebook the largest website in the U.S. with 7.07% of all U.S. visits. Google is second at 7.03%. Yahoo Mail is third with 3.8% and Yahoo is fourth at 3.67% This is the first time Hitwise has named Facebook the top site in the U.S. Comscore still ranks Google the top site by reach at 81% of the U.S. population. Facebook, at 53%, is still behind Google, Yahoo and Microsoft sites in the U.S., according to the most recent Comscore data from February 2010. Source: Techcrunch So what: Facebook is user content about themselves and their own and friends activities. If value accrues to he who has data then Facebook is winning.  If value accrues to analysis of data then where is the Google?

New data released from analytics service Hitwise today names Facebook the largest website in the U.S. with 7.07% of all U.S. visits. Google is second at 7.03%. Yahoo Mail is third with 3.8% and Yahoo is fourth at 3.67% This is the first time Hitwise has named Facebook the top site in the U.S. Comscore still ranks Google the top site by reach at 81% of the U.S. population. Facebook, at 53%, is still behind Google, Yahoo and Microsoft sites in the U.S., according to the most recent Comscore data from February 2010. Source: Techcrunch So what: Facebook is user content about themselves and their own and friends activities. If value accrues to he who has data then Facebook is winning.  If value accrues to analysis of data then where is the Google?

March 5th 2010

As per my last post, the dark screen is where content goes when it moves from the lit screen, one you are reading from now, off the bottom.  Rather like my last post is now.  The majority of the web is dark screen and some of it is worth bringing back but most of it becomes our digital footprint.  It is there and can be analysed to create a reputation. Guy Kawasaki was kind enough to tweet about my book on Jan 19 th . “ @guykawasaki Who owns your digital data? www.mydigitalfootprint.com /by @tonyfish new book on the topic http://alturl.com/27vo #mdfp Here are several interesting facts.  It generated over 300 hits to the site within 10 sec and 10 minutes of his tweet. It would appear that re-tweets generated 100 hits from 10 minutes to 15 after the original post.   As many people who follow Guy also follow many others, Guy’s tweet lasts on their lit screen for a very short time.  Guy’s advise – re-tweet 3 times, if you only see his tweets once, it is working. The more generi

Dark Screen When writing my digital footprint I updated the Six screen’s of life work originally developed for mobile web 2.0 (extract on read/write web)    However, I have now realised that I missed one out. What is said in summary is that for the most part, we are consumers of content. In our daily lives we consume professionally created, produced and edited content from traditional and new media providers on our ‘si x screens of life’. These screens are divided into two broad categories, big screens and small screens, each with three subgroups as per figure 2. Figure 2 :  6 screens of life   Both for big and small screens, the user has traditionally been a passive receiver of content (content has been broadcast to the user) or the user has been seen as a member of a carefully controlled and managed audience (e.g. voting) – but not as a primary creator of content. For instance: both TV and cinema need users to consume (view); and a website needs users to consume/interact in most

image - http://www.guardian.co.uk/uk/2010/mar/09/ukcrime-facebook The response from Facebook to the tragic story of Ashleigh Hall today highlights a growing sense of unease about a digital world.  I am under no illusion that education and care play an important, if not critical, part in protecting those who will inherit our digital present.  In the opening to my book I said that a “digital footprint” is like marmite; some like it and some don’t.  Reading the responses to the Ashleigh Hall story, it is clear that this is a sane view. Facebook and other social network supporters are out in strength and waving the banners about benefits and this is contrasted with the stark reality from others who have been harmed and violated.  There is common ground about education and ensuring that you follow well published and sensible guide lines about your information and how to behave.   I am however worried about the view that somehow we should look to processes and technology to save us fr