My Digital FootPrint

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.

A quick image search on "visualising/ visualizing the web/internet" takes you to a practical view of what is there.    A classic example is linked here - http://www.akamai.com/html/technology/visualizing_akamai.html However, this does not really work as a visualisation or representation of the internet when taking about digital footprints -  so here is my interruption There are activities we do, we create content, we consume content and we store data.  This some call  "life streams."  Data can come from things we do, a blog post or from data attached to a photo, location ( e.g active and passive) Other data will come from the machines taking to themselves. What the internet/ web does is to take this data/ lifestream and making sense of it, create new value from the analysis. It creates a digital footprint based on what it knows about you (from what you say, from what others say and from what the data says)  The web creates "meta data" (dat

Further comments to the post of facial recognition earlier today http://blog.mydigitalfootprint.com/facial-recognition-is-it-part-of-my-digital-f And other comments on the blog here http://blog.mydigitalfootprint.com/?sort=&search=facial So the short version is that you can take a picture of someone, use the image to search images on say Facebook, match the two images using some sort of facial recognition algorithm and therefore find out someone's name (given the match and the different database entries).  This would apply even for someone just walking down the street, or tracking them where they walked, find you where they live and any other data.... shock.  It simple terms it is allowing databases to be paired to create value or make it really creepy. Test cases prove it all works but they use data that was "selective" to make it quicker, but the reality is here and these services will be rolled out and you will be identified without being asked from your ID,

Presentation given at Digital Shoreditch for Identity Day: 25th May  2012 http://digitalshoreditch.com/identity/ You will need to read the notes to understand this the message….. Tony Fish Digital ID Shoreditch #ds12 from Tony Fish

By   NATASHA SINGER Source: http://www.nytimes.com/2013/04/28/technology/personal-data-takes-a-winding-path-into-marketers-hands.html The essence of this is article is that we don't know how or why something's happen in a digital world. Our data can go anywhere and is not in our control – nor is what others imply about us based on our data.  When it adds value we love it, when it does not we find it creepy

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.

A response to the new p rivacy policy for mobile from GSMA http://www.gsmworld.com/our-work/public-policy/mobile_privacy.htm as I agree that there is a need: to move away from compliance, for consistency, and to help the user manage and make decisions. Here are the proposed guidelines (they are seeking wide input and reflections by June 10 th 2011. Here is how to add your views via email to pwalshe@gsm.org or mobileprivacy@gsm.org ---- My personal view is that the issue ultimately will not be about the policy framework as set out as it is already rounded, professional, grown-up, workable and practicable but will rest on four other issues: who will crack the UI to make this work, local preference, contract law and policing/ enforcement. The UI . In many ways this is where it all starts and finishes and the question is that when Apple solve the UI problem for privacy policy will they licence something really unique for everyone and the common good or will they lock it up in

White Horse have published a report called Lost in Geolocation, why consumers haven’t bought it and how marketers can fix it.  Warning it took am an age to download it, but worth a read and there are some great graphics in it. Executive Summary Our research generated four key findings:  Location-based services have not yet reached the tipping point.  The chief barriers today are a lack of clear benefit and privacy fears.  Users are mostly young, active contributors to social networks.  Marketers will need to create and test new geolocation experiences that are not generic but relevant to a particular brand and audience.

  Fridays irrational thinking - As with everything on my blog, I am addressing this thought from the standpoint of "user data," as it unlikely that, from any other rational stance, you would reach the same thought. Proposition One: Apple becomes Microsoft Steve Jobs (Apple) knows best and knows what you want. OS10 moves even further to Apple taking entire control of what you do and how you do it. It is locked down as UI/UX experience is everything, and it is good - but not for everyone. iPhone and iPad users ( and then OS10 and Apple.TV) are forced to download apps from the apps store. These pre-approved and selected apps are the only offer. Only those Apps that Apple deems non-strategic to their view of the world (how many music apps are there that integrate to iTunes?)  Like editorial control in News and print, I know better than you. I will not be biased, other than what I like. The follows (believers) are fanatical and all faults are features. Prices are high, maintaining

A quick image search on "visualising/ visualizing the web/internet" takes you to a practical view of what is there.    A classic example is linked here - http://www.akamai.com/html/technology/visualizing_akamai.html However, this does not really work as a visualisation or representation of the internet when taking about digital footprints -  so here is my interruption There are activities we do, we create content, we consume content and we store data.  This some call  "life streams."  Data can come from things we do, a blog post or from data attached to a photo, location ( e.g active and passive) Other data will come from the machines taking to themselves. What the internet/ web does is to take this data/ lifestream and making sense of it, create new value from the analysis. It creates a digital footprint based on what it knows about you (from what you say, from what others say and from what the data says)  The web creates "meta data" (dat

Google Latitude  history is either very interesting or very scary.  In "my digital footprint" I wrote about an idea for a security application where a phone would close applications and services as you drifted off your normal routine based on history and location. Further it would also seek to find friends and contacts as additional support. The latitude dashboard lets you see some graphs of how much time you spend at work, home, and out and about, and a list of your most visited places. You can also see a Google Map with your 500 latest updates added as pushpins.  From the dashboard, you can export your history of location updates as a KML file. It does ask you to opt in, and it doesn't share your location history with anyone. There is no doubt that it is a bit creepy as it gives step-by-step views of where you have been and even knows how many total miles I've travelled. You will love the little feature that explains how many miles you have travelled in terms o

Snooping: It's not a crime, it's a feature . New apps hijack the microphone in your cell phone to listen in on your life Article from ComputerWorld April 2011 or a more original one from ZDnet/ CNet in 2006 "A new class of smartphone app has emerged that uses the microphone built into your phone as a covert listening device -- a "bug," in common parlance. But according to app makers, it's not a bug. It's a feature! The apps use ambient sounds to figure out what you're paying attention to. It's the next best thing to reading your mind." dull, dull dull.   Fear, uncertainty and doubt sell - this is not new and even before apps like  Shazam and SoundHound .  In 2001 I reviewed a plan that wanted to determine what TV channel you were watching and come up with new recommendations based on using the microphone on a cell/ mobile.  There are several still trying such as IntoNow  want more there is a good write up on mashable . Like clicks

Google Latitude  history is either very interesting or very scary.  In "my digital footprint" I wrote about an idea for a security application where a phone would close applications and services as you drifted off your normal routine based on history and location. Further it would also seek to find friends and contacts as additional support. The latitude dashboard lets you see some graphs of how much time you spend at work, home, and out and about, and a list of your most visited places. You can also see a Google Map with your 500 latest updates added as pushpins.  From the dashboard, you can export your history of location updates as a KML file. It does ask you to opt in, and it doesn't share your location history with anyone. There is no doubt that it is a bit creepy as it gives step-by-step views of where you have been and even knows how many total miles I've travelled. You will love the little feature that explains how many miles you have travelled in terms o

  Fridays irrational thinking - As with everything on my blog, I am addressing this thought from the standpoint of "user data," as it unlikely that, from any other rational stance, you would reach the same thought. Proposition One: Apple becomes Microsoft Steve Jobs (Apple) knows best and knows what you want. OS10 moves even further to Apple taking entire control of what you do and how you do it. It is locked down as UI/UX experience is everything, and it is good - but not for everyone. iPhone and iPad users ( and then OS10 and Apple.TV) are forced to download apps from the apps store. These pre-approved and selected apps are the only offer. Only those Apps that Apple deems non-strategic to their view of the world (how many music apps are there that integrate to iTunes?)  Like editorial control in News and print, I know better than you. I will not be biased, other than what I like. The follows (believers) are fanatical and all faults are features. Prices are high, maintaining

  In their own words....Greplin is a personal search engine that allows you to search all your online data in one easy place. Greplin indexes the information you create on different websites (like Gmail, Twitter and Facebook) and provides lightning fast search of all your information. Sign up for Greplin  (it's free!) Add as many indexes of your favorite websites as you like Start searching all your data in one place. Immediately   Our goal is to make Greplin the search bar for your life. We want to simplify your personal web experience. Never again will you have to login to multiple websites and dig through mountains of data just to track down a single piece of forgotten information. Our goal is to keep everything in one place, so you can find what you need quickly and easily.     They have taken on an A round from Sequoia   It is neat and a replacement to my google desktop and Xobni but I can see that to monetise they will need to analyse my data and start to tell me stuff whic

The video is not new and neither is the thinking. The Verge did a write up on this and an update - worth reading.  The general response was always about the creepy line - however now seeing clearly that the issue is about where the data is.  What I mean by this is that the data is in Google Silo and Google's view is not to find the data from other sources - but to find a way to get the data itself, making a bigger silo. My problem with this is that this very model of one big silo is the one model that will get broken first. As trust is the issue in the big silo model, why does trust become the game changer.... that idea is explored  here 

A quick image search on "visualising/ visualizing the web/internet" takes you to a practical view of what is there.    A classic example is linked here - http://www.akamai.com/html/technology/visualizing_akamai.html However, this does not really work as a visualisation or representation of the internet when taking about digital footprints -  so here is my interruption There are activities we do, we create content, we consume content and we store data.  This some call  "life streams."  Data can come from things we do, a blog post or from data attached to a photo, location ( e.g active and passive) Other data will come from the machines taking to themselves. What the internet/ web does is to take this data/ lifestream and making sense of it, create new value from the analysis. It creates a digital footprint based on what it knows about you (from what you say, from what others say and from what the data says)  The web creates "meta data" (dat

A full Digital Footprint is made up from the combination of the following three components: *content you* publish about yourself, others and products & services. You are in control of this content right up until the point you chose to publish it on the Web. Once your view is published you are dependent on how others will use that content – so be careful what you say as once out, it cannot be taken back. What you publish is believed to be a good representation of who and what you are and therefore companies look to analysis this data and market to you based on what you have said. *content that others* publish about you and your content. You are not in control of this content and you have very little rights over what is said and you should thing that it will be impossible to remove it. This content is helpful in the determination of trust, relationship, reputation and influence. *data you leave* from interactions with digital products and services. Data is colle

Google Latitude  history is either very interesting or very scary.  In "my digital footprint" I wrote about an idea for a security application where a phone would close applications and services as you drifted off your normal routine based on history and location. Further it would also seek to find friends and contacts as additional support. The latitude dashboard lets you see some graphs of how much time you spend at work, home, and out and about, and a list of your most visited places. You can also see a Google Map with your 500 latest updates added as pushpins.  From the dashboard, you can export your history of location updates as a KML file. It does ask you to opt in, and it doesn't share your location history with anyone. There is no doubt that it is a bit creepy as it gives step-by-step views of where you have been and even knows how many total miles I've travelled. You will love the little feature that explains how many miles you have travelled in terms o

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of day.  However, what they also showed was the value of NOW.