My Digital FootPrint

Image Source: Factors influencing consumer perceptions of brand trust online   http://www.emeraldinsight.com/journals.htm?articleid=857857&show=html I am spending a lot of time working on issues of trust and how it can be identified from behaviour (looking at your data) and what are the difference between generations… read this article on HBR http://blogs.hbr.org/cs/2011/12/why_trust_matters_more_than_ev.htm This is not a new topic and has been a subject of research for a long time.  The difference now is that we have BIG DATA sets. Here is my summary and views We've all been taught that trust and reputation are important elements of branding. The drivers of brand value have changed over time, and there are 3 forces at play 1. Company valuations, look at intangibles on the BS. In  The Brand Bubble , John Gerzema and Edward Lebar highlight the fact that in the 1950s, about 30% of firm value was intangible (at the high end); today it is closer to 62% globally. Sources of

  Good thinking   http://blog.lockerproject.org/tenets-of-digital-trust Authenticity   is essentially the digital identifiers that are associated with someone and the confidence in whatever system generates those identifiers, that they represent the same person when repeated. Verifiability   is the degree of your ability to establish the authenticity of someone, either actually in person or via another trusted person or system.  It typically precipitates and helps build authenticity, and comes into question when something unexpected or important happens. Security   is the confidence in the integrity of the computing system both that you're using, and that the other person is using.  There's less trust when using public terminals or if suspicious dialogs happen on your own system, and equally so you wouldn't share something important to a friend who's using a possibly compromised system. Transparency   is all about user interface and messaging, it's how clear and c

Image from http://www.demographicsonline.com.au/ Why everything you know about demographics is wrong ! ARTICLE HIGHLIGHTS: Traditional demos aren't dying, but nobody looks at them in quite the same way. The pitch isn't about reaching X number of males at a certain age with an income of $50-100K, it's about leveraging a passionate community. Without the social lens, demographics -- even if you apply targeting technology -- are just amorphous groups. ----- Personally I find it interesting that with all the data we now have we flip between saying that you are part of this group (classic segmentation and demographics) and you are unique and I can target a sample size of 1.  We are still overlooking the new ways of segmenting: such as Trust and Influence

Image from UnderLogic Facebook revamped its photo services by adding “Tag Suggestions”, a facial recognition feature which scans faces in your photos and offers up suggestions of who they are from your list of friends. Even though it is being tested with a small, undisclosed group of users, Tag Suggestions will roll out soon. One practical result is that is  that it is more likely that Facebook friends will tag you in photos and made it easier for friends to tag a large number of photos of you at once. Some find the notion of facial recognition “creepy” as it conjures ideals of Minority Report, terrorist watch lists and generally “big brother.” But don’t worry as the EU privacy regulators have said that they will investigate the Facebook facial recognition move and U.S. privacy watchdog group  EPIC  said it was considering an FTC complaint. To address user concerns, the social network will also introduce a privacy setting that allows you to opt out of Tag Suggestions – but I am sur

  What makes a service creepy? Dustbins with chips in that measure your rubbish? CCTV that can recognise your face and lets you know how often you visit? Finger printing or access cards for schools that then track your childs passage through school? Anonymous but personalised marketing in a shopping centre based on your location? Adaptive search that knows what you are looking for? Auto spelling correction? Email censorship that stops you sending messages? Message analysis that tells you what type of person you are and how you manage your actions/ staff? Reminders and alerts? A friend who can auto “check” you into a location on Foursquare, Facebook places etc? Lights that turn on and off as you entre a room?

Is "freedom" like "trust"?   Can we replace the word boundary with experience?

    This post puts into words the fundamental shift that I have had difficulty in explaining for a while.  I believed that the prime privacy issues were erosion and  fear but now I think it is an adjustment to a new paradigm of what public means.  Public tends to mean information is available and current (news) or available but inaccessible (marriage record). The majority of us understand public in its “current public” form as it is about here and now (broadcast TV, radio, daily newspapers). This view of public was friendly as it naturally leads to a softening or erosion over time until forgiven and forgotten. With the advent of the Internet public now carries the same meanings but we have added a third dimension; always there, no control, no hiding, permanent and always accessible.    How can privacy die? Privacy is closer to gravity and electrons, in the mind of the public, than to bricks and trees, so how can it die?  Privacy is a concept, something you explain but cannot touch and

After discover there are 4 phases of digital footprint evolution; on the path to understanding the value of your digital data and how Brands have to re-think segmentation in the digital social media age and focus on the “rainbow of trust” Discovery. As the title suggests this is the phase where you discover Facebook, Twitter, Flickr, Youtube and you engage with full throttle in this new and exciting social media experiment. Ø 1  Fear. The first impact of digital footprints occurs on the personal realisation that all your digital data can be gathered and analysed. The fear phase represents the understanding that you must be careful about what you say about yourself and others. This is where the digital immigrants focus, spending a lot of time on the education of the digital natives. Ø 2  Spring clean. The second stage is when you wake up and understand that digital footprints are actually what you say, what you do, how you do it, where you do it and also critically im

After discover there are 4 phases of digital footprint evolution; on the path to understanding the value of your digital data and how Brands have to re-think segmentation in the digital social media age and focus on the “rainbow of trust”   Discovery. As the title suggests this is the phase where you discover Facebook, Twitter, Flickr, Youtube and you engage with full throttle in this new and exciting social media experiment. Ø 1  Fear. The first impact of digital footprints occurs on the personal realisation that all your digital data can be gathered and analysed. The fear phase represents the understanding that you must be careful about what you say about yourself and others. This is where the digital immigrants focus, spending a lot of time on the education of the digital natives. Ø 2  Spring clean. The second stage is when you wake up and understand that digital footprints are actually what you say, what you do, how you do it, where you do it and also critically impo

image - http://www.guardian.co.uk/uk/2010/mar/09/ukcrime-facebook The response from Facebook to the tragic story of Ashleigh Hall today highlights a growing sense of unease about a digital world.  I am under no illusion that education and care play an important, if not critical, part in protecting those who will inherit our digital present.  In the opening to my book I said that a “digital footprint” is like marmite; some like it and some don’t.  Reading the responses to the Ashleigh Hall story, it is clear that this is a sane view. Facebook and other social network supporters are out in strength and waving the banners about benefits and this is contrasted with the stark reality from others who have been harmed and violated.  There is common ground about education and ensuring that you follow well published and sensible guide lines about your information and how to behave.   I am however worried about the view that somehow we should look to processes and technology to save us fr

image from the BBC Words are both a blessing and a curse; phrases are fashionable, colloquial and always misinterpreted.  Today at the dentist I was told I had a “communication” and that got me thinking about how we use the same word in different professions and how the same phrase communicates different things depending on location and intent.  My interest here is “Digital Footprint” and here are the most common interpretations I found today…. Digital Footprint is an term that helps educate our children about the dangers of being on-line; followed by the following advise; if in doubt don’t do it and if you do it will be found (probably the most popular use) Digital Footprint describes the data you leave in the Internet from your keyboard and mouse. Digital Footprint is the data you leave in the cloud from you all your interactions, creating and consuming, passive and active with all digital devices. Digital Footprints describe your digital identity and digital reputation. A

Telecom.TV asked this week “Who owns the clickstream? Perhaps we all do! Whilst we all think we do own the click stream, it is not so clear. The click stream is also only a tiny proportion of the data that you can get as a company. The issue raised about Trust in the article is an important, but it should have asked what we trust companies for. There is a grey area between what we trust a supplier for, what we would trust them for, what by law they could do and what I expect them to do. This is a mind field and opens up opportunities for growth companies who want to take a leadership position where the major brands are too concerned about protection and governance. Telecom.TV article