FTC views on why you should get privacy right from the start with mobile

The FTC has been focused on mobile apps and the legal issues they raise, and that focus continues to be shown by the most recent guidance from the FTC. Marketing Your Mobile App: Get it Right From the Start, offers guidance to app developers regarding what the FTC believes should be done to protect consumers in the mobile world.
The FTC clearly is speaking to smaller, as well as larger companies that use the mobile platforms to create apps, as the FTC clearly states up front its view that the guidance, and the relevant laws, are equally applicable to small and large companies.