What is the reward for your Digital footprint

Keep coming back to this; how much are you (your data) worth? Irrespective of the scenario below that you favour there is always a balance between the time, effort, management, commitment and any real cost/ benefit. 

Whilst each scenario, depending on how you add it up, is worth a min of $2bn; one scenario is growing fast.

scenario 1 – the insurance sale

            Data loss

            Data recovery time

scenario 2 – the identity loss

            Access to material you wanted to keep private

            Loss of Privacy/ liberty

            Recovery of direct loss

            Reputation/ falsification

            Setting up and securing services again

scenario 3 – the social exchange

            Barter your data on an exchange

            Improvement in personalisation and recommendation

            Filtering

            Speed to discovery