How the World Uses Social Networks - infographic

Global Web Index has mapped how the world uses social networks in the infographic

The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behaviour types: massagers, groupers and content sharers.