On the point that data isn't self-explanatory and it needs to be interpreted via @jennaburrell
On the point that data isn’t self-explanatory and it needs to be interpreted ….h ere are three well written blogs “ The Ethnographer’s Complete Guide to Big Data” by Jenna Burrell follow @jennaburrell The Ethnographer’s Complete Guide to Big Data: Small Data People in a Big Data World (part 1 of 3) The Ethnographer’s Complete Guide to Big Data: Answers (part 2 of 3) The Ethnographer’s Complete Guide to Big Data: Conclusions (part 3 of 3) The conclusion/ insight/ value I feel is in the second piece – highlighted in Red So where do we stand in relation to this phenomenon as ethnographers, or more generally, as researchers with a bent towards qualitative and interpretivist approaches? There’s something that ethnographers have in common with big data enthusiasts though neither group perhaps realizes this. Though ethnography has sometimes inaptly been equated out in the wider world with interview studies, it is the immersion of the ethnographer in a social world and the attempt t