My Digital FootPrint

True confession I have not looked at all 850million Facebook profiles - indeed there is not enough time in my life to do so.... however someone has looked through 4 million Generation Y Facebook profiles on Identified.com's database, Millennial Branding came up with this handy infographic on how millennials use Facebook professionally. Apparent trends include job hopping, identification by school rather than by job and high employment by startups rather than Fortune 500s.

Hi Folks,  Thanks Tony for asking me to contribute over here. I've been a bit quiet on the blogging front of late, but things are certainly hotting up nicely now in the digital footprint/ personal data space so time to dust down my digital pen. I'll be writing mainly on 'VRM', personal data services, and the impact that I think these will have on the current organisational model which I think will be considerable - think EU Privacy policy and cookie directive impacts on steroids.... Cheers Iain

http://www.pogowasright.org/?p=26013 Today Wikileaks releases nearly 1,100 internal documents, sales brochures and manuals for products sold by the manufacturers of systems for surveillance and the interception of telecommunications. These new leaks reveal a mass surveillance industry that’s now worth $5 billion a year, with technologies capable of spying on every telephone and Internet network on a national scale. The flagships of this market are called Nokia-Siemens, Qosmos, Nice, Verint, Hacking Team, Bluecoat and Amesys. The documents detailing their interception capabilities will be progressively released online by Wikileaks. OWNI, who worked in partnership with the Washington Post, The Hindu, L’Espresso, the German channel ARD and The Bureau of Investigative Journalism in this operation which has been dubbed the Spy Files, has attempted to present an overview of this new type of industry, by creating an interactive map and a dedicated site,  SpyFiles.org .  Andy Muelle

 

Here is a blog I wrote about how your likes can be gamed and when they are they become less of a signal and indeed can become worthless to a company. But thinking further....What if when you bought a new tech gizmo, the price was higher because your "Likes" or "tweets" constantly referenced your love and devotion for the product - and you did this as you wanted to win one? This is called online behavioural pricing (under the banner of behavioural economics .) Whilst if there was one supplier in the market, it could be a consumer’s worst nightmare as it uses the traces of your Digital Footprint to maximize prices on the products and services you want most. However, it rather directs us towards Doc Searls work on VRM - where we set the terms and the price.

image source : https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL-efwGSHcNRPHw-Z1HXrTzOAiT9YT7Wr6s81_FPSAzgoaWxpvoo55nr9t1GZ19_WX_TqXZLOAMuswCGNNyjJzbqBWCLhwcyToqK1pyOEUOO-PmrN__p0GdyIH3p76v86ZR77FHwoI1Aw/ Some scenarios to think about Digital footprints are about how your data describes you - but as we start to game (gamification) with you and how you react, do we loose the purity of the signal? Example.... option 1; your "like" is being bought by the competitions that say "like me and get a free iPad"  - you have been bought option 2; your "like" is earned as you decide that you "like" something for a reason              the original reason " A Facebook Like is supposed to show a user’s approval of a brand, product or piece of content " option 3; Your "like" brings value to you and the community - self interest Experian Hitwise  calculated  that a Like generates 20 visits to brand sites; Deals plat

ScreenAgers (millennials, gen Y, facebook generation, born global) really don't respond to ads us, according to a new white paper from ComScore , based on nearly 1,000 TV tests and 35 digital advertising tests by its ARS copy testing group. Yet here's the rub: Young people have always tuned out TV ads more than others, according to ComScore, which has research on the subject dating five decades because of its 2010 acquisition of ARSgroup. The gap between younger and older largely disappears when it comes to digital ads, however. ComScore based the conclusions on surveys showing "share of choice," or the difference between groups of people exposed to ads and those not exposed when asked which among a set of competitive products they'd like to win. Among the key findings:... ScreenAgers (millennials, gen Y, facebook generation, born global) don't respond to TV ads as much as their elders. Younger people were less responsive to TV ads in studies from 1961,