My Digital FootPrint

The TED talk from Brene Brown: The power of vulnerability  is worth 20 minutes. Whilst her talk is about vulnerability in the opening she starts with a phrase "maybe stories are just data with a soul"   The talk got me thinking on all sorts of levels but the phrase has significant implications on how to look at the data and information from your digital footprint. Whilst we are in the opening stages of another issue with Facebook (opening address and phone number)  The privacy campaigners are out waving banners but seam to forget that anyone can buy all your data from a wide range of sources and that there is a barter in exchange for your data/ privacy.   Should someone be able to change the rules, *yes* it is how innovation happens.  However the implication is that this data (name, address, phone number) does not have a story, it has no soul.  Your location, attention, reputation, intent, purchases, friends - now they do have a story to tell and so could have a soul.  

The Big Idea: Creating Shared Value, with Michael Porter http://blogs.hbr.org/ideacast/2011/01/how-to-fix-capitalism.html http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1?referral=00134

Facebook has published a short blog post ‘opening up of users’ personal contact details to app developers.’   Facebook statement: "Developers can now request permission to access a person’s address and mobile phone number to make applications built on Facebook more useful and efficient. You need to explicitly choose to share your data before any app or website can access it and no private information is shared without your permission. As an additional step for this new feature, you're not able to share your friends' address or mobile information.” Third party app developers will only gain access to this personal information, if the user agrees to give make it available when downloading the app. However, it does assume you have read the Terms and Conditions and can understand them. Whilst many analysts are not sure why Facebook has made this change now but are concerned about what unvetted third party developers will do with the additional information.   So What! This dat

Facebook has published a short blog post ‘opening up of users’ personal contact details to app developers.’   Facebook statement: "Developers can now request permission to access a person’s address and mobile phone number to make applications built on Facebook more useful and efficient. You need to explicitly choose to share your data before any app or website can access it and no private information is shared without your permission. As an additional step for this new feature, you're not able to share your friends' address or mobile information.” Third party app developers will only gain access to this personal information, if the user agrees to give make it available when downloading the app. However, it does assume you have read the Terms and Conditions and can understand them. Whilst many analysts are not sure why Facebook has made this change now but are concerned about what unvetted third party developers will do with the additional information.   So What! This dat

Facebook has published a short blog post ‘opening up of users’ personal contact details to app developers.’   Facebook statement: "Developers can now request permission to access a person’s address and mobile phone number to make applications built on Facebook more useful and efficient. You need to explicitly choose to share your data before any app or website can access it and no private information is shared without your permission. As an additional step for this new feature, you're not able to share your friends' address or mobile information.” Third party app developers will only gain access to this personal information, if the user agrees to give make it available when downloading the app. However, it does assume you have read the Terms and Conditions and can understand them. Whilst many analysts are not sure why Facebook has made this change now but are concerned about what unvetted third party developers will do with the additional information.   So What! This dat

Your Followers Are No Measure of Your Influence Is a recent article on AdAge.com By Matthew Creamer With the strap line : Popularity on Twitter or Facebook Is Just That; It's the Ability to Drive Behaviour That Matters Selected points from a good article that is worth reading in full ·         marketers have fantasized about a world in which they can identify a small number of influential folks who can credibly, effectively and cheaply push product for them. ·         One of the nasty side effects of the rapid growth of social media is that it threatens to warp our understanding of influence. ·         what does all that information mean, if it adds up to anything more than a popularity contest and what, exactly, does a tweet influence a person to think, believe or do? ·         Klout, gives Mr. Bieber a perfect score of 100. "You can't get any more influential than this," reads his summary. "People hang on your every word, and share your content like no