My Digital FootPrint

Mary Meeker , a partner at Kleiner Perkins Caulfield and Byers, has just published her latest huge deck of amazingly useful data, the “2012 Internet Trends Year-End Update.” http://kpcb.com/insights/2012-internet-trends-update full deck http://www.scribd.com/doc/115395317/2012-KPCB-Internet-Trends-Year-End-Update This is an update to a   http://www.kpcb.com/file/kpcb-internet-trends-2012  

How do fast-paced video games affect the brain? Study that means that data provides insights that some in the media may not like

just amazing stats and data http://www.google.com/elections/ed/us/trends

I have been doing some thinking about what real time means and I hope that this blog explains some thoughts. In the old world of data we collected lots of data and put in all into big databases and stored it. We then wrote cleaver algorithms to run over the data as analysis which gave insights such as context, feedback, fraud, behaviour and personalisation.   In my world I describe this as my rear view mirror. We collected data that we had just seen and then provided feedback on what had just happened. More recently we have dropped the store bit and instead use the real-time data feed to bring about immediate input what we are looking at based on sentiment, signals and intent. In my world I describe this as my head up display. We collected data that we had just seen (in the rear view now as passed it) but provide insights on what is happening. ---- The next point is a bit of a mind shift as it requires real time that is not generated by me, but could impact me. (Sensor data)  In

Google’s Zero Moment of Truth (ZMOT), Why consumers buying behaviour has changed forever. Up until now, leading brands have been the ones who consistently win at two ‘moments of truth’ for their consumers: The 1st moment is the consumer experience when they’re about to buy something; standing in front of a shelf with hand on the product The 2nd moment is what happens when they use it for the first time; opened the package and using the product Google argue that the ability to create and share your own content about brands has given birth to a new moment, the Zero Moment of Truth (ZMOT). Consumers can now discover a great deal about you before making a purchase; without going anywhere near your marketing or sales. Their research found that people now look at over 10 different sources of online information before making a purchase.  This means that as marketers we need to understand how to win at ZMOT and to explain this, work through your own model Step 1: what do I want to

Source : http://www.linkedin.com/today/post/article/20121010201716-2259773-do-young-people-care-about-privacy by Daniel J. Solove is the John Marshall Harlan Research Professor of Law at George Washington University Law School, the founder of  TeachPrivacy , a privacy/data security training company, and a Senior Policy Advisor at Hogan Lovells.  Do Young People Care About Privacy? “A common argument I hear is that young people just don't care about privacy.  If they cared about privacy, why would they share so much personal data on Facebook?  Why would they text so much?  Why would they be so cavalier about their privacy?  Privacy will be dead in a generation, the argument goes.  This argument is wrong for several reasons.  Studies show that young people do care about privacy.  A few years ago, a  study by Chris Hoofnagle and others  revealed that young people's attitudes about privacy didn't differ much from older people's attitudes.   A more  recent study spons

Source : http://www.linkedin.com/today/post/article/20121010201716-2259773-do-young-people-care-about-privacy by Daniel J. Solove is the John Marshall Harlan Research Professor of Law at George Washington University Law School, the founder of  TeachPrivacy , a privacy/data security training company, and a Senior Policy Advisor at Hogan Lovells.  Do Young People Care About Privacy? “A common argument I hear is that young people just don't care about privacy.  If they cared about privacy, why would they share so much personal data on Facebook?  Why would they text so much?  Why would they be so cavalier about their privacy?  Privacy will be dead in a generation, the argument goes.  This argument is wrong for several reasons.  Studies show that young people do care about privacy.  A few years ago, a  study by Chris Hoofnagle and others  revealed that young people's attitudes about privacy didn't differ much from older people's attitudes.   A more  recent study spons

Source : http://www.linkedin.com/today/post/article/20121010201716-2259773-do-young-people-care-about-privacy by Daniel J. Solove is the John Marshall Harlan Research Professor of Law at George Washington University Law School, the founder of  TeachPrivacy , a privacy/data security training company, and a Senior Policy Advisor at Hogan Lovells.  Do Young People Care About Privacy? “A common argument I hear is that young people just don't care about privacy.  If they cared about privacy, why would they share so much personal data on Facebook?  Why would they text so much?  Why would they be so cavalier about their privacy?  Privacy will be dead in a generation, the argument goes.  This argument is wrong for several reasons.  Studies show that young people do care about privacy.  A few years ago, a  study by Chris Hoofnagle and others  revealed that young people's attitudes about privacy didn't differ much from older people's attitudes.   A more  recent study spons

Image : Just bringing together some work on kids and digital footprints 9 Tips for Managing Your Child’s Social Media Presence   TIPS FROM OUR SOURCES: DIGITAL LIFE – OUR KIDS’ CONNECTED CULTURE “Kids and Tech: Parenting Tips for a Digital Age”   3 Ways to Keep Tabs of Your Kids Online   Are You Ruining Your Child’s Reputation? Talking to Your Kids and Teens About Social Media and Sexting CyberSafe and savvy tips Media! Tech! Parenting! Please do send me any other links to add to this

Source: http://www.visionmobile.com/blog/2012/10/ambient-intelligence-how-well-does-your-phone-know-you/ The article is not saying anything new, I just like the descriptor of “Ambient Intelligence”, what PEW called passive collection in the 2008 Digital Footprints report.

Why watch this one – is it all about your digital footprint Rachel Botsman is the co-author, with Roo Rogers, of the book  What's Mine Is Yours: The Rise of Collaborative Consumption , and she writes, consults and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live. Her new work focuses on trust and reputation capital. She is the founder of  The Collaborative Lab , an innovation incubator that works with startups, big businesses and local governments to deliver innovative solutions based on the ideas of Collaborative Consumption. She has consulted to Fortune 500 companies and leading nonprofit organizations around the world on brand and innovation strategy, and was a former director at the  William J. Clinton Foundation . Botsman expands on her 2012 TEDTalk in  this article for Wired UK 

    Finally got round to viewing some of these videos from 2012 (The World Around US tour) on Zeitgeist Minds  http://www.youtube.com/embed/?wmode=transparent not to be confused with http://www.google.com/zeitgeist/  - this is where the trends are from Google search.

envisioningtech.pdf Source : Venessa Miemis http://emergentbydesign.com/2012/10/18/12-trend-maps-visualizations-future-2/ This is an outstanding blog post that Vanessa has curated, they are all ways to think about what scenarios the future holds and presented beautifully… designed to make you think. http://envisioningtech.com/envisioning2012/ is the example shown

THE HUMAN FACE OF BIG DATA APP Sign up here http://hfobd.metalayer.com?lrRef=5bz7G The Human Face of Big Data metaLayer Download the free mobile app and learn about yourself, how you compare to others, and what your phone can tell you about your life. Compare answers about yourself, your family, trust, sleep, sex, dating, and dreams with millions of others around the world. Find your Data Doppelganger. Map your daily footprint, share what brings you luck, and get a glimpse into the one thing people want to experience during their lifetime. We'll donate $1 per download to charity: water for the first 50,000 downloads, as a way to say thank you for participating in The Human Face of Big Data. charity: water uses 100% of public donations to directly fund clean water projects. Guardian article : http://www.guardian.co.uk/news/datablog/2012/oct/02/human-face-of-big-data-smartphone-app-launch