@rossdawson - comparing enagement model .... made me think about data generated from engagement
Source: http://rossdawsonblog.com/weblog/archives/2012/10/the-future-of-customer-service-using-technology-to-increase-both-efficiency-and-relationship-strength.html also http://ahtgroup.com/publications/futurecr Evans and Wurster in their book Blown to Bits said that the trade-off between richness and reach had disappeared. That wasn’t true. Today the trade-off between what Ross prefers to call Relationship Strength and Efficiency is eroding, but still exists. The challenge today is to continue to push out against that trade-off, while recognizing that it will never entirely disappear. A large part of the path forward is in using technologies. There are three categories of channels for customer service: Presence . There is no substitute for people being physically present in the same place, which allows them to sit down together, converse, relate as humans, and discover more about each other. Shopfronts and meetings will always have their place in customer interaction, however inc