Google and Personal Data Protection Bart Van der Sloot University of Amsterdam - Institute for Information Law (IViR) Frederik J. Zuiderveen Borgesius Institute for Information Law IViR (University of Amsterdam) September 14, 2012 Source/ download http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2146968 Google and the Law, Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models - Series: Information Technology and Law Series, Vol. 22, A. Lopez-Tarruella, ed., T.M.C. Asser Press/Springer, 2012 Abstract: This chapter discusses the interplay between the European personal data protection regime and two specific Google services, Interest Based Advertising and Google Street View. The chapter assesses first the applicability of the Data Protection Directive, then jurisdictional issues, the principles relating to data quality, whether there is a legitimate purpose for data processing, and lastly the transparency principle in connection with