My Digital FootPrint

Full report on Pew Internet by Amanda Lenhart Overview o Teens are fervent communicators. Straddling childhood and adulthood, they communicate frequently with a variety of important people in their lives: friends and peers, parents, teachers, coaches, bosses, and a myriad of other adults and institutions. This report examines the tools teens use to communicate, with a particular focus on mobile devices, and then places the use of those tools in the broader context of how teens choose to communicate with people in their lives. o The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. In addition, smartphones are gaining teenage users. Some 23% of all those ages 12-17 say they have a smartphone and ownership is highest among older teens: 31% of those ages 14-17 have a smartphone, compared with just 8% of youth ages 12-13. About the Survey o The 2011 Teens and Digital Citizenship Survey sponsored by the Pew Rese

mobile internet 3.0.pdf Download this file

Source http://www.telco2.net/blog/2012/02/strategy_20_facebooks_strategy.html Personally I feel the Telco's have got it wrong.  They (telco's) are enablers outside of the digital market - they enable it to happen but are not participants.   They are just like the Banks in a digital world.  You need them (today) but the are not participants.  Telco's like banks are regulated and have to a degree a protected status for competition around the world.  It will not be long before it will be cheaper to attack the legislation/ regulation than try to take more cost out from a high volume low margin declining business.  When this happens the battle stats.  The scenarios become set but who starts the attacks.  If Google, Amazon. Paypal, Ebay, Microsoft, Apple lead the world will change.  If Telco's start on telco regulation there will be a long slow battle, telco on banking - could be fun.  Banks will not start anything as they still believe we need them.  

Cross-Platform Tools 2012 - key insights.pdf Download this file   Cross-Platform Developer Tools 2012 reports on the landscape of 100+ cross-platform developer tools with an analysis of key vendors and the metrics of developer experience. This is a research by VisionMobile, conducted via an online survey of over 2,400 developers, as well as in-depth interviews with key cross-platform tool vendors and developers. The full report is available for free download at www.CrossPlatformTools.com Some of the major insights: -         PhoneGap and Sencha lead in terms of mindshare, as they are currently used by 32% and 30% of cross-platform developers, irrespective of their primary tools -         PhoneGap (23%), Xamarin Mono (22%) and Unity (22%) are the tools most developers plan to adopt, irrespective of their primary tool -         The most important CPT selection criterion for developers is the breadth of platforms that the tool supports, cited by nearly 60% of respondents -

Nielsen's   2011 State of USA Media: Consumer Usage Report   Why interesting - Who controls who in a multi-screen world? Now that we have (probably!) arrived in a multi-screen world  with TV, Mobile, Tablet, PC, notebook and screens in the home, car, elevator and plane there are new issues we face: Who has our attention and for how long?  What screen is prime and what is the slave? Are all screens just companions? Who wants control you and you experience? Should control be from your device or in the cloud? The debate is now who wants to control you, where they can exercise control from and what does the business model look like? See the full gallery on Posterous

http://www.chetansharma.com/2012_Mobile_Industry_Predictions_Survey.pdf 2011 was a terrific year for the mobile industry. With all its ups and down, consumers embraced devices, applications, services, and technology with more gusto than ever before. In the waning hours of 2011, we crossed the 6 billion subscriptions milestone . While the first billion took 19 years, this last billion only took 15 months. Smartphones are selling like hot cakes. We estimate that by the end of Q4 2011, over 60% of the devices sold in the US were smartphones and over 30% of the global sales were for the evolved brethren of the primordial featurephones. Sparked by insatiable consumer demand for mobile data, LTE and HSPA+ networks are sprouting all over the planet with US leading the charge for broadband deployment.

http://www.chetansharma.com/usmobileupdateQ32011.htm Download PDF (1.3 MB) Once a quarter I get this from Chetan Sharma - an excellent US based mobile analyst   Summary The US mobile market continued its blistering pace of growth and ecosystem restructuring. While China and India lay claim to the fastest growing markets on the planet, the many of the meaningful and impactful trends are originating out of the US market with software at the epicenter of creation, growth, change, evolution, and destruction. The US wireless data market grew 5% Q/Q and 21% Y/Y to reach $17B in mobile data service revenues in Q3 2011 and is on course to increase Y/Y by 22% to $67B in 2011. As predicted, Samsung overtook Apple as the leading smartphone OEM. However, Apple will continue to dominate profit share for the foreseeable future. Smartphones continued to be sold at a brisk pace accounting for 57% of the devices sold in Q3 2011. Operators are averaging 70% of their postpaid sales as smartphon

Mobile usage data capture service  Carrier IQ  is installed on phones, collecting your data and continues it passage of discovery as we ourselves discover what is and what is not acceptable (with our data and with/ without our permission) Think Phorm for an earlier case study. Evidence from my research that currently running that 90% think there is no difference between collected (harvested) and shared (given) data. Carrier IQ is software that delivers data about peoples' cell phone use to the cellular network carriers. Dropped calls, call quality and app usage patterns and individual keystrokes.  This is the same data that drives data mining tools and analysis for your apps to be FREE as it is sold to marketing companies.  Think Flurry, comscore etc.  The value of the mobile is not the consumption of service on our phone but the volume of data our phone produces about us.  Think geo-tagged transaction data.  Data is being understood, according to some leading analysts , as a

Lexis_WalletWars_Report.pdf Download this file Lexis conducted research among 1000 UK smartphone owners and found that 48% of consumers would choose traditional banks to operate their mobile wallets. Along with being the most trusted provider of mobile payment services, consumers also highlighted banks as their most influential opinion-formers when considering making a purchase via their mobile. However, the research also showed that 31% would seriously consider, or indeed prefer, using an alternate service provider to their existing banking partner for mobile payment and banking transactions, if given the option. Nearly half of those polled already use their mobile to purchase items and two thirds (61%) use it to research or compare prices. Indeed, the ability to access deals on the move was considered a key benefit that would drive consumers to use their mobile more to shop and bank. As ever, security concerns still prove a barrier to adoption amongst respondents, with

Project outline A research team from LSE investigated how information generated by customers of mobile services is being used and whether customers' behaviour is affected by concerns about privacy. The use of NFC in public transport ticketing schemes, such as the Oyster card in London and the Octopus card in Hong Kong, and applications in retailing will provide case studies for the research. The team will also look at the regulations and policies governing Near Field Communications (NFC) in Europe and Asia and consider the incentives and barriers to the commercial development of NFC.  Project launch press release . New mobile technologies - Privacy and policy, threats and opportunities .  Audio recording of the event . Final report Near Field Communications; Privacy, Regulation & Business Models  (PDF 800KB) A white paper of the LSE/Nokia research collaboration by Jonathan Liebenau, Silvia Elaluf-Calderwood, Patrik Karrberg and Gus Hosein (October 2011) LSE-White-Pap

74-page-long, free report on Mobile Platforms: The Clash of Ecosystems offers a critical commercial and technology comparison across 8 mobile platforms: The usual suspects Android, BlackBerry, iOS, Symbian, Windows Phone, but also the seldom-covered bada, BREW and webOS platforms. Full version from www.visionmobile.com/Ecosystems Key points 1. Smartphone are the new mainstream but the devils in the details 2. iOS and Android driven by economics of demand 3. iOS and Android magnets for financial investment 4. App stores are for controlling ecosystems 5. The rising star of HTML5 6. Developer acquisition costs mounting 7. Software players put mobile operators on defensive 8. Incumbent mobile platforms lose to next generation challengers 9. No single winner: mobile platforms will remain a multi-horse race 10. Patent wars [VisionMobile report] Clash of Ecosystems (under embargo).pdf Download this file

Original source: http://advertising.yahoo.com/article/mobile-modes.html Comment - The consumer only does what they already do, as the brain is the laziest organ and requires too much energy to change; so it doesn't and other reasons why behaviour continues until we can change it...... How to Connect with Mobile Consumers The explosive growth in usage of the mobile Internet is creating significant opportunities for marketers. In fact, the IDC projects there will be more than 186.5 million mobile Internet users in the U.S. by 2014 (a 163% growth from 2010). But in order to take full advantage of this medium, advertisers must understand how consumers use the mobile web and how it affects media planning and messaging. Similar to PC, the key to success in mobile advertising lies in understanding how to map advertising tone, format and call-to- action to our understanding of the consumers’ mindset as they browse on their mobile phones. Yahoo!’s Mobile Modes study takes a clos

If retail could be summarised as understanding intention, purchase behaviour, payment decision and settlement - then companies in payment only know a very small part of your digital footprint - but is it the most important part?

original article : http://www.gsmworld.com/newsroom/press-releases/2011/6474.htm Privacy Concerns Can Prevent Consumers’ Engagement with Mobile Internet Services The GSMA announced the results of a study of more than 4,000 mobile phone users in Singapore, Spain and the UK, which sheds light on privacy issues, particularly relating to the use of the mobile Internet and mobile applications. The research follows the January publication of the GSMA’s Mobile Privacy Principles, which were delivered through the close collaboration of leading mobile operators, with input from other players in the wider mobile ecosystem, and described the way in which mobile consumers’ privacy should be respected and protected. “The research shows that to realise the full potential of mobile Internet services, it is imperative that ways are found to strengthen consumer confidence and trust by giving users meaningful transparency, choice and control over how their personal information is used,” said Tom

Download Full Report: http://www.focusmobile.co.uk/docs/StateMobileUKSept2011.pdf

Mobile 2.0 Larry Berkin -Who's In the Driver Seat in Mobile .pdf Download this file Larry Berkin is a mobile industry veteran with deep experience in mobile platform management and mobile ecosystems. He recently was a member of the Leadership Team for Symbian Foundation (curator of Symbian OS- in over 400M smartphones) operating as SVP Global Alliances and GM USA, China & Japan working with top handset manufacturers (Nokia, Samsung, Sony Ericsson, Fujitsu, & Sharp) Wireless Operators (AT&T, Vodafone, DoCoMo, China Mobile) and 1000s of mobile Developers worldwide. Was previously Vice President, ecosystem & corporate business development for Tokyo-based, ACCESS Co. and held senior management positions in product development, marketing and business development at Palm/PalmSource, Excite@Home, Island Graphics, Broderbund Software. Founded 2 consumer software startups: Think Educational Software and Jumpin’ Jack Software (an indie games developer) and serves on

The opening Panel:   What Will Change in A MultiScreen World?  Native App vs Web? Marc Davis , Partner Architect, Microsoft;  @marcedavis             [inventing the future of conneecting people, the web and the world. Working on vision and technolgy] Olof Schybergson , CEO, Fjord; @olof_s             [working @Fjord - cross platform design] Adam Boyden , President, Conduit; @adamboyden               [founded openlane, an exec at xfire, president conduit, speaker, writer and strategic thinker] Michael Mace , CEO, Cera Technology.   @michaelmace             [tech industry ceo and strategist, worked for Apple, Palm and now Cera - blog at mobile opportunity] and Me @tonyfish entrepreneur, author and dad Framing the session.... Mobile devices are personal and this makes mobile unique in the world of digital screens. TV's, desktop's, tablets and notebooks are mostly shared and therefore user data that comes from them, and that is stored on them, can be from one of a

At mobile 2 this week http://www.mobile2event.com/   one topic came up over and over again that mobile/ tablet had changed the face of the industry from device and function lead to human-centric and was down to touch. Do you agree?

The changing face of mobile Surprised at the latest Google deal to acquire Motorola Mobility for $12.5Bn , you should not be; Eric Schmidt was very clear back at MWC in FEB 2007 " Mobile Mobile Mobile " and since then Google has focussed both time and effort to deliver andriod (which was itself acquired).  When Schmidt stepped down in saying " adult supervision no longer required " this left open the matured Larry Page to step up from being great at maths and a world leading entrepreneur, to take on the mantel of "world leading strategist and deal doer." This deal will be the discussion point for the next 3 months and already there are a lot of views circulating about what it means but there is no doubt that depending on your stance you can argue for change. However at Mobile 2 on 1st Sept in SFO - we get the first bite, why not join in .  The Deal Google purchased Motorola’s mobile business for $12.5 billion. In doing so, Google brought patents, hardwa