The New Fatigue - what is this all about?
Not sure about you but there is something different about the current situation (Feb 2021). I wrote about the 7B’s as our responses to lockdown and I believe still that viewpoint stands. However, there is something new, right now, which is different it is a mistiness, a malaise, fatigue, sapped, brain fog. To be clear, this is not a loss of motivation, depression or other mental issues - which are all very real and getting to everyone but I am talking about something else. In 1996 (web 1.0) the market discovered the opportunity for an online market, everyone took their physical business and replicated it exactly (give or take a bit) to work in a web browser. On-line arrived. We quickly worked out that this was an unmitigated disaster as a user experience, operationally and back office was a mess. Come 2001 post-crash we had stopped taking off-line thinking and plonking it on-line and saying to ourselves, this is fab. We started digital-first. 2020 we were forced to take th