Posts

The State of Social Media & Social Media Marketing in the Second Half of 2012 via @socialnerdia

[slideshare id=13488609&w=427&h=356&sc=no] Source : http://www.socialnerdia.com/   Twitter https://twitter.com/socialnerdia   There is so much data in these slides but it is worth running through

The ROI of Facebook and Twitter from @inventhelp

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Source is   InventHelp

Do you prefer exploit and manipulation or loyalty and benefit via @nireyal

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Source The Morality of Manipulation Nir  ( @nireyal ) writes a great blog and this one on The Morality of Manipulation so inline with much that I write about. We like to soften the reality of what is going on by using words that are a little less in your face than what we are doing. The idea behind My Digital Footprint is that through your data I can add value to you. However, in reality this means that I need to Game you to get your data then will exploit everything I know so that you spend more of your hard earned income on something that I direct you to and in so doing create value……well that is one model anyway Here is the rub: loyalty and manipulation are designed experience crafted to change behaviour and therefore I love his proposed matrix as above.  I find it more interesting when I mentally put brands onto the matrix such as Tesco, Apple, BBC and some high fashion brands.  I would probably change Facilitator to Passion. 

Google blog: what is the monetary value of social links

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Source : http://analytics.blogspot.co.uk/2012/03/capturing-value-of-social-media-using.html Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective. What this “Social Value visualization” is showing is the number and monetary value of all your goal completions against those that resulted from social referrals - both as last interaction, and assisted.

Data about your life ..... how will you die, at what age and from what. interesting graphic

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showcasing the really cool insights you can find with easy-to-get data.  Alas I am now firmly in the Drugs and Alcohol range !!!! Source: http://nicolasrapp.com/?p=1171

Identity (directory) with No hub and No Centre via the amazing @Kim_Cameron

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Source : http://www.identityblog.com/?p=1220 “In the last frame of the diagram, any of the directories represented by the blue symbol could be an on-premise AD, a Windows Azure AD, something hybrid, an OpenLDAP directory, an Oracle directory or anything else.  Our view is that having your directory operated in the cloud simplifies a lot.  And we want WAAD to be the best possible cloud directory service, operating directories that are completely under the control of their data owners:  enterprises, organizations, government departments and startups.”

I have read a load of articles on collecting Data from Cars and here is my summary

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I have read a load of articles on collecting Data from Cars and here is my summary.